April Atwood, PhD

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PhD, Marketing, The Ohio State University
MA, Business Administration, The Ohio State University
BSBA, Marketing & Statistics, The Ohio State University

Senior Instructor, Marketing

Building/Room: Pigott 532

Teaching Areas

  • Consumer Behavior
  • Marketing & Sustainability
  • Marketing & Social Issues


Personal Bio

April Atwood is a full-time lecturer at Seattle University, where she teaches courses in consumer behavior, marketing principles, marketing and social issues, and sustainability. She has decades of teaching experience at the University of Washington, and she has been on the faculty at Bainbridge Graduate Institute (accredited MBA program in Sustainable Business) since its third year of operations.

April completed her PhD at Ohio State, where she conducted research on visual and non-visual imagery effects on consumer learning. She has been involved in consulting work with many organizations over the years, including Puget Sound Blood Center/NIH grant work on blood donation, King County Solid Waste Division work on marketing recyclable materials, Northwest Kidney Foundation work on attitudes and behavior change in dialysis patients, and program evaluation and member research for faith communities. She is on the board of directors for Water for Humans, a non-profit focused on providing clean water technology to communities in Mexico. She has been published in Advances in Consumer Research, Marketing Theory and Applications, and Innovative Marketing. She is currently working on writing cases on sustainable marketing and business practice on such diverse enterprises as Guayaki, Lipton, and Fair Trade Sports.