Carl Obermiller, PhD
PhD, Marketing, Ohio State University
BA, English, Purdue University
Chair, Dept. of Marketing
Professor, Marketing
Email: carlo@seattleu.edu
Phone: 206-296-5746
Building/Room: Pigott 511
Teaching Areas
- Buyer Behavior
- Consumer Responses to Advertising
- Consumer Responses to Price
- Marketing and Sustainable Business
- Marketing Ethics
- Marketing Metrics
Syllabus
Personal Bio
Carl Obermiller teaches Marketing Principles, Marketing and Social Issues, Marketing Metrics, and Buyer Behavior. Publications include Journal of Consumer Behavior, Journal of Marketing Research, Journal of Advertising, Journal of Consumer Psychology, Marketing Letters, Psychology and Marketing and others. Hobbies: tennis, biking, books, films, and refurbishing 17th century Georgian troikas.