Marketing Faculty

Geneva Sedgwick, JD, LLM

Geneva Sedgwick

JD, Villanova University School of Law
LLM, International Law, New York University
BS, cum laude, Boston College

Associate Professor, Marketing

Phone: 206-296-6368

Building/Room: Pigott 413

Teaching Areas

  • Business Law
  • Law/Ethics and Business Analytics
  • Negotiations
  • International Law


Personal Bio

Geneva (“Eva”) Sedgwick has 20 years of experience working in higher education. She has designed online courses in law and ethics in business analytics for both Seattle University and for Microsoft on its EDx platform. Her research interests rest at the intersection of human rights and innovative, entrepreneurial business and education models. Dr. Sedgwick has been recognized nationally for her innovative teaching and also recognized for her scholarly work in the areas of employee privacy law and social entrepreneurship. She is published in such journals as the Stanford Technology Law Review and the American Business Law Journal.

Dr. Sedgwick has been the Director of University Summer Programs at Seattle University since 2017 and in that role is responsible for undergraduate summer enrollment and pre-collegial immersions, including an emerging transition program for students from under-represented communities. Eva believes her ongoing role as a faculty member gives her a unique perspective as a university administrator and has greatly enhanced her ability to be successful in this university leadership role. She also believes her legal education and experience as an attorney provide her an advantage in focusing on process and procedure that are necessary to think and act strategically as Director of University Summer Programs.

Eva is a skilled negotiator and collaborator. She is passionate about contributing to the creative evolution of higher education. She has a bachelor’s degree in marketing from Boston College; a JD from Villanova University School of Law; and an LL.M in International Law from New York University School of Law.