Mike Ruff

Job Title: Director, Analytics
Company: Merkle
Industry: Marketing Analytics
Mentor Since: Fall 2014
Will Mentor: Graduate Students, Undergrad Students, MSBA Students

Company Description

Merkle is the largest privately-held performance marketing agency. For more than 25 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies. With more than 3,400 smart, dedicated people in eighteen offices around the world, we are still growing at a rate that outpaces the market, with 2015 net revenue of $436 million.

Employment History

See LinkedIn.


BA (Government & History double-major) from The College of William & Mary (2005)
MBA from Seattle University (2013)

Mentoring Objectives & Scope

Plan is to tailor experience to the individual mentee(s) in terms of topics/activities. I have a wide variety of experience across industries and positions and will share anything that may be relevant and of use to mentee(s) including interviewing, resumes, career paths, advancement strategies, etc. While I'm willing to help anyone, I have perhaps niche experience with veteran and LGBT matters. My expectations are simply to meet on-time at the times & places designated.

When and where do you hold meetings with your students?

I can be somewhat flexible in terms of time. My office is in Bellevue, but given enough notice, I can schedule meetings at virtually any time and day. My preference is mid-day meetings somewhere in Bellevue/Seattle - the SU campus being an option assuming parking is available.