Barry Maas

Job Title: Sales Director
Company: Unravel Data
Industry: Software
Mentor Since: Fall 2017
Will Mentor: Graduate Students

Job Description

I work with the largest companies in the PNW on their big data journey. My role is to find new customers, identify their business and technical requirements, provide support throughout their proof of concept, negotiate the commercial terms of our relationship, and finally deploy a customer success model that enables positive outcomes for customers and develops a business growth model that ensures a productive relationship.

Company Description

Unravel data is a private VC backed company that helps customers remove the blind spots in data pipelines, providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications. By simplifying, operationalizing, and automating performance improvements, applications are more reliable. Costs are lower. Teams and workflows are more efficient and productive.

Employment History

Commercial airline pilot Sales, Tableau Software Sales Management, Tableau Software Field Sales, Tableau Software Field Sales, Hortonworks


BS, Aviation Management, Southern Illinois University MBA, Seattle University

Mentoring Objectives & Scope

Entrepreneurship, sales, competitive positioning, product positioning, negotiations, pricing, analytics, big data strategy, EDW, ETL, visualization, business outcomes, story telling,

When and where do you hold meetings with your students?

After hours, anywhere.

Additional Information

If you can't sell it, it has no value. I've learned that no matter how good your work, how good your idea, how good your product....if you don't know how to sell it to those that might care, your work doesn't matter.