Barry Maas

Job Title: Enterprise Account Executive
Company: Hortonworks
Industry: Software
Mentor Since: Fall 2017
Will Mentor: Graduate Students, MSBA Students

Job Description

I work with the largest companies in the PNW on their big data journey. My role is to find new customers, identify their business and technical requirements, provide support throughout their proof of concept, negotiate the commercial terms of our relationship, and finally deploy a customer success model that enables positive outcomes for customers and develops a business growth model that ensures a productive relationship.

Company Description

Hortonworks is the leading distributor of the open source big data platform, Hadoop, which is enabling nextgen big data capabilities such as Machine Learning, Predictive Analytics, and Artificial intelligence. Partnering with Amazon AWS, Microsoft Azure, IBM, and others, Hortonworks powers the 'under the hood' capabilities of these platforms for the largest enterprises in the work to provide data at scale, increasing customer responsiveness to their clients, predictive capabilities for medical researchers on clinical physicians, as well as powering the search demands of your cable box and cell phone.

Employment History

Commercial airline pilot Sales, Tableau Software Sales Management, Tableau Software Field Sales, Tableau Software Field Sales, Hortonworks


BS, Aviation Management, Southern Illinois University MBA, Seattle University

Mentoring Objectives & Scope

Entrepreneurship, sales, competitive positioning, product positioning, negotiations, pricing, analytics, big data strategy, EDW, ETL, visualization, business outcomes, story telling,

When and where do you hold meetings with your students?

After hours, anywhere.

Additional Information

If you can't sell it, it has no value. I've learned that no matter how good your work, how good your idea, how good your product....if you don't know how to sell it to those that might care, your work doesn't matter.