Mentor List

Peter Guyer

Guyer, Peter

Job Title: Founder & President
Company: Athena Marketing International
Industry: Consumer Goods, International Marketing, Global Strategy
Mentor Since: Fall 2010
Will Mentor: Graduate Students

Job Description


Company Description

Athena Marketing International (AMI) is a leading international marketing, export sales management and business development firm. We assist U.S. food, beverage, nutrition and consumer goods manufacturers seeking to expand global sales and brand awareness. Since 2004 the thriving company has assisted over 100 category-leading brands enter high-growth foreign markets.

Employment History

Nestle S.A. 1992-2004
Athena Marketing International 2004-Present


MBA - University of Southern California (USC)
BA - Pomona College

Civic Involvement

Peter is an Expert Witness for Food and Beverage-related litigation, Investment Committee Member of the Specialty Food Association (SFA), alumnus of Goldman Sachs 10,000 Small Businesses (2017), and former member of the U.S. Department of Agriculture’s Advisory Committee on Emerging Markets.  Peter is on the Board of Directors of Fare Start, a non-profit organization helping people experiencing poverty, homelessness and food insecurity to succeed in employment and in life.

Mentoring Objectives & Scope

International Marketing, Entrepreneurship, Global E-Commerce, CPG Product/ Brand Management, Global Strategy, Market Research, Consulting, Fun!

When and where do you hold meetings with your students?

Weekdays in the greater Seattle area wherever convenient.

Additional Information

We have several projects we can offer, and are also seeking interns and part-time/full-time employees to help us with our growing company.