Michael Byrd

Job Title: Sr National Account Manager
Company: Hain Celestial Group
Industry: Consumer Packaged Goods
Mentor Since: Fall 2012
Will Mentor: Undergrad Students

Job Description

Collaborate with management to set a go to market strategy which will accelerate our business growth.• Drive business growth by working directly with customers and providing guidance, teaching, and motivating our broker team• Build relationships with key customers and distributors at all levels of their organization• Plan out promotional calendars for all accounts which optimize sales while staying within trade spend budget• Bring innovation forward on new products, packaging, sizes, and processes.• Creates a new item launch plan for the channel• Analyze and interpret data to better understand our business trends ;Develop sales decks using data and trend information that show a compelling sales story• Communicate trends in the market and channel to internal stakeholders• Establish best practices for operating in the channels of trade • Negotiate slotting and terms of trade activity with customer• Create & present business reviews• Expand distribution of Hain Foods products• Develop annual business plan and achieve top and bottom line financial goals• Align customer strategies with Hain Foods’ strategic plan to build a collaborative business plan• Understand and execute marketing plan sales material• Monitor trade activity execution• Complete ongoing general business analytics and evaluate risks, opportunities & threats• Evaluate customer specific reports and standardized IRI reports  Relationship Management within internal matrix organization• Work in conjunction with retail effectiveness to communicate sales priorities (new items/UPC changes/POGs) with retail broker partner• Communicate to other sales personnel and functions within ConAgra Foods as needed

Company Description

Our Purpose is to create and inspire A Healthier Way of Life™.  Our mission is to be the leading marketer, manufacturer and seller of organic and natural better-for-you products.We are committed to growing sustainably while continuing to implement environmentally sound business practices and manufacturing processes. The Hain Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India.

Hain Celestial participates in almost all natural categories with well-known brands that include: Alba Botanica®Almond Dream®Arrowhead Mills®Avalon Organics®Bearitos®BluePrint®Candle Cafe™Casbah®Celestial Seasonings®Cully & Sully®Danival®DeBoles®Dream™Earth’s Best®Ella’s Kitchen®Empire® KosherEurope’s Best®Farmhouse Fare®Frank Cooper’s®  Freebird™Gale’s®Garden of Eatin’®GG® Unique FiberGluten Free Café™Hain Pure Foods®Hartley’s®Health Valley®Hollywood®Imagine®JĀSÖN®Johnson’s Juice Co.®Joya®Lima®Linda McCartney®Live Clean®MaraNatha®Natumi®New Covent Garden Co.®  Nile Spice®Plainville Farms®Queen Helene®Rice Dream®Robertson’s®Rudi’s Organic Bakery®Sensible Portions®Soy Dream®Spectrum Essentials®Spectrum®Sun-Pat®SunSpire®Terra®The Greek Gods®Tilda®Walnut Acres Organic®Westbrae Natural®WestSoy®Yves Veggie Cuisine®

Employment History

HAIN 8/2016 to current


NABISCO/KRAFT/MONDELEZ, Seattle, WA        9/2001 – 6/2013


BBA Marketing from University of Phoenix

Mentoring Objectives & Scope

To have open dialogue to help students understand real world examples of the business world and CPG companies. My objective is to help out students with what they think is important for them to get employment and a career they enjoy.

When and where do you hold meetings with your students?

At Starbucks or on campus. I work from home and do not have an office.

Additional Information

I have been in the Food industry my entire working life in some capacity. I enjoy my job and it is constantly changing and evolving. When I worked at Kraft Foods I participated in all the job fairs and truly enjoy Seattle U.