Course Descriptions

Sport Administration and Leadership Courses

SADL 5000 - Research Methods in Sport Management - 3 Credits 
After successful completion of this course, students will be able to use research to solve problems for entities or organizations. Specifically, students will be able to identify a problem, analyze the situation, suggest a research question, gather relevant information, interpret the information, and propose a solution. 
SADL 5000 - Syllabus

SADL 5020 - Social-cultural Basis for Sport - 3 credits
After successful completion of this course, students will be able to analyze the structure of sport based on sociological theories and how sport functions in modern industrialized society, specifically its relationship to religious and economic systems. In addition, be able to analyze sport as a social construction in regard to its role, structure, formal organization, and professionalization; stratification, differentiation and norms along social class, age, race, ableism and gender. Through sociological concepts students will be able to articulate the complexity of many issues that are affecting contemporary sport by thinking critically about how issues came to exist and how they continue to exist. (PREQ SADL 5000)  
SADL 5020 - Syllabus 

SADL 5040 - Legal Issues in Sport - 3 credits
After successful completion of this course, students will be able to understand fundamental legal concepts relevant to tort law, contract law, and constitutional law; identify potential liability situations in the supervision, management and conduct of sport, recreation and physical activity (including situations regarding discrimination in terms of race, sex, and disability); and design and develop strategies for limiting liability.
SADL 5040 - Syllabus

SADL 5050 - Financing Sport Organizations - 3 credits
After successful completion of this course, students will be able to calculate profits and losses for sport organizations; track and graph financial trends of revenues and expenses; analyze revenues after factoring in inflation costs to determine adjusted profits or losses; and determine, evaluate, and report causes for trends and anomalies in the above. Students will be able to analyze financial value of sport franchises; evaluate revenue categories to determine viability; and analyze and discuss impact of collective bargaining agreements on financial value of franchises.
SADL 5050 - Syllabus

SADL 5060 - Strategic Marketing for Sport Organizations - 3 Credits
After successful completion of this course, students will be able to develop a sound philosophy of marketing; understand the evolution of sport marketing theories; identify the major theories related to consumer behavior and market segmentation; identify contemporary issues and trends in sport marketing; increase competence of scientific inquiry in sport marketing; and create a marketing plan for a sport organization. 
(PREQ SADL 5140, SADL 5170)
SADL 5060 - Syllabus

SADL 5070 - Brand Communication for Spor Organizations - 3 Credits
After successful completion of this course, students will be able to explain the role of print media (newspapers and magazines), electronic (radio, network television and cable television) and new media (Internet and related digital and social interactive technologies) in escalating the interest, coverage, and importance of big-time college and professional sport, as well as niche-market sport.  Students will be able to define the roles of media planners, producers, sports information directors, sports journalists, and specialized media-related companies dedicated to marketing, producing, and disseminating commercialized sport in North American and global contexts. (PREQ SADL 5060) 
SADL 5070 - Syllabus

SADL 5080 - Sport Operations and Event Management - 3 Credits
After successful completion of this course, students will be able to manage sport programs and events; identify characteristics of an effective organization; design practical management strategies; formulate effective communication processes; supervise personnel; and establish logistical plans including, site or equipment layouts, schedules and time lines, electronic communications and information systems, procedures for hospitality, housing, registration, transportation and financial disbursement, traffic flow and parking, restroom and waste facilities, and liaison with reporting and broadcast media, governing bodies, vendors, concessions, planning committees, and volunteers. Students will organize and host a sport-related event to raise money for persons in need in the Seattle area.  (PREQ SADL 5180, SADL 5190)
SADL 5080 - Syllabus 

SADL 5110 - Sport Philosophy and Ethics - 3 Credits
After successful completion of this course, students will be able to discourse intelligently about major issues in philosophy of sport, such as: What is sport?  Is it at base a type of play?  How does the pursuit of victory or the pursuit of bodily excellence affect the nature of athletic activity?  What exactly is sportsmanship?  Students will read some of the major authors in contemporary philosophy of sport and will be encouraged to state and defend an argument regarding their own view of philosophy of sport and sport ethics.
SADL 5110 - Syllabus

SADL 5120 - Developing Leadership in Sport - 3  Credits
After successful completion of this course, students will be able to evaluate leadership theories from historical and contemporary perspectives; analyze leadership styles from the most frequently used perspectives in business; investigate contemporary thinking on leadership and how leadership roles are changing in the 21st century; identify ways leadership in sport organizations can positively affect local and regional communities; develop leadership models for effective organizations; and formulate a personal and professional growth plan as a sport leader.  (PREQ SADL 5020)
SADL 5120 - Syllabus 

SADL 5122 - Women and Sport Leadership
The aim of this course is to provide both women and men insights regarding women and leadership within and beyond the sport context. Students will gain an in-depth understanding of how gender affects leadership and what specific issues women face with respect to leadership.  After successful completion of this course, students will understand (1) the historical context that affects women and leadership opportunities today, (2) specific understandings of women and sport leadership, (3) the subtle and nuanced ways that gender bias persists, and (4) how social constructions of gender affect both women and men’s enactment of leadership. Finally, students will apply these understandings by (1) conduct an analysis and prepare an action plan aimed at improving a sport organization’s ability to maximize its talent by minimizing gender biases culturally and structurally and (2) taking steps to develop their own leadership aimed at inclusivity.

SADL 5140 - Sport Consumer Behavior - 3 Credits
After successful completion of this course, students will be able to explain and delineate theories relevant to sport spectator behavior; apply the theories and research paradigms to develop and evaluate marketing reports; and create a consumer marketing report that provides a synopsis and recommendations for a sport organization. Specifically the student will analyze fan socialization, market segmentation, culture and sub-culture markets, personal values and goals, motivation, personality, decision making, constraints, market demand, confirmation/disconfirmation of expectancies, BIRGing and CORFing, and loyalty. (PREQ SADL 5000) 
SADL 5140 - Syllabus 

SADL 5150 - Sport Organizations - A Systems Perspective - 3 Credits
After successful completion of this course, students will be able to evaluate organizational theories related to sport organizations; understand systems within organizations such as organizational structure, culture, politics, and power both within the organization, and with external stakeholders; and use skills to improve organizational relationships and enhance performance within sport organizations. Students will be able to understand complex webs of relationships at the local and global levels in order to be a more effective leader among various constituencies. (PREQ SADL 5120) 
SADL 5150 - Syllabus

SADL 5160 - Sport Promotion and Sponsorship - 3 Credits
After successful completion of this course, students will be able to analyze the theoretical foundations for promotions and sales; create a sponsorship proposal with the understanding of the necessity of matching target markets; create media and promotion plans; and measure the impact of sponsorship. (PREQ SADL 5050, 5060) Majors Only. 
SADL 5160 - Syllabus

SADL 5170 - Measurement and Evaluation in Sport Management - 3 Credits
After successful completion of this course, students will be able to determine which appropriate statistical procedures to use based on the situation; determine psychometric properties of measurement instruments; create, interpret and discuss descriptive results; create, interpret and discuss relational results; create, interpret and discuss group comparison results; and provide a written report based on the interpretation of the data. (PREQ SADL 5140) 
SADL 5170 - Syllabus 

SADL 5180 - Sport Event Planning - 3 Credits
After successful completion of this course students will be able to identify and understand traditional and niche sport, recreation and tourism events; develop planning documents for an event, which include selection of event, developing objectives, strategies, and tactics, selection of venue and preliminary budget including anticipated revenue and costs. In addition, students will be able to understand and create the operational plan for a sport event, which includes developing marketing and sponsorship strategies, media strategies; developing timelines, schedules and responsibilities for activities leading up to and through the event. The timelines, schedules and responsibilities include communication and information systems, transportation and traffic flow, hospitality, personnel, registration, finances, restroom and waste facilities. This course is a prerequisite for 5080. (PREQ SADL 5060) 
SADL 5180 - Syllabus 

Sustainability Leadership in Sport Courses 

SADL 5200 - Sports Business - Introduction to Sustainability (3 Credits - ONLINE)
Businesses are increasingly applying strategic management tools to incorporate considerations of sustainability into decision-making and operations. This course is intended to provide students with an overview of how sustainability can affect all functional areas of a sport organization's operations: Marketing, Finance, Sponsorship, Ticket Sales, Team Operations, Facility Operations, Supply Chain and Legal. 

SADL 5220 - Sustainable Sport Facility Management (3 Credits - ONLINE)
Many sport organizations now operate more than one facility (e.g., practice locations being separate from primary arenas and stadiums, etc.) and because most venues are now multi-use, it is critical to determine sustainable facility management practices. Students will learn interior design needs, capital improvements, supply chain controls, vendor selections and requirements, credits and offsets, performance contracts and how each delivers realized expense reductions or increases and why. (PREQ SADL 5200) 

SADL 5240 - Public Policy and Economic Activity of Sustainable Sport Business (3 Credits - ONLINE)
The focus of this class is to determine the public policies specific to sustainability that are applicable to sport organizations and how economic activity associated with sport organizations impacts the natural environment. In addition, focus is on how decisions to move to sustainable solutions impact a sport organization's finances, specifically financing green management practices, funding capital improvements and new improvement, and creating cost reduction strategies by managing energy efficiency. Furthermore, focus is on measures and standards used in sustainability. Grant writing to solicit funding for green projects will be included.  (PREQ SADL 5200) 

SADL 5260 - Marketing Sustainability in Sport (3 Credits - ONLINE)
The focus of this class is on marketing sustainability in sport and how promotions by the sport organization can drive consumer change. In addition, how vendor selection can contribute to environmental stewardship, sponsorship and ticket sales, which can add revenue to the sustainability concept. Sport organizations need to create programming and messaging to show how sustainability can be a money maker beyond budget savings.  Students will delve into consumer motives and market segmentation. In addition, students will identify 'green washing' within potential business partners, and how it can impact a team's credibility.  (PREQ SADL 5200) 

SADL 5895 - Colloquium Sustainability Option (3 Credits - ONLINE)
This course focuses on developing the understanding of how to use research to solve problems for sport entities or organizations specific to sustainability. Specifically, students will learn how to identify a sustainability problem, analyze the situation, gather relevant information, interpret the information, and propose a sustainable solution. In addition, the student must obtain a certification in one of the LEED certificates (usually a $295 prep cost plus a test). This gives attendees a secondary credential to add to their certificate that is already a generally accepted standard in the field. Prerequisite: SADL 5200 and a total of 9 credits of the sustainability option completed. 

Colloquium, Internship, and Special Courses

SADL 5890 - Project and Colloquium - Applied Inquiry Option- 3 Credits
After successful completion of this endeavor, students will have acted as an outside consultant for a sport organization. Specifically the student will have evaluated at least four aspects of a sport organization and created documents analyzing each of the four aspects. Each evaluation is supported by appropriate theoretical rationale, an analysis of the aspect, and specific recommendations for the organization on how to improve the aspect. The recommendations are presented to the sport organization and a synthesis and synopsis of the documents is presented orally and in writing. (PREQ SADL 5000 and a minimum of 36 credits toward the MSAL degree)
SADL 5890 - Applied Inquiry Option Colloquium Syllabus 

SADL 5990 - Project and Colloquium - Research Option - 3 Credits
After successful completion of this endeavor, students will have designed, implemented, and presented both orally and in writing, an original research project. Specifically, the student will have delineated a research topic; conducted a comprehensive review of the literature; developed appropriate methodology for investigating a topic; collected and analyzed data; interpreted the results and made recommendations. The course serves as a culminating activity via a manuscript and an oral presentation. (PREQ SADL 5000 and a minimum of 36 credits toward the MSAL degree, a quantitative statistics class (such as SADL 5170) or a qualitative statistics class)
SADL 5990 - Research Option Colloquium Syllabus 

SADL 5910-5930 - Special Topics - 1 to 3 Credits

SADL 5950 - Internship - 1 Credit required and up to 10 Credits allowed
After successful completion of this internship, students will have had a leadership opportunity through assigned work experience. Assignments are arranged with local, national or international organizations and include all field specializations. Position descriptions are based on the needs of the cooperating organization. Work hours, calendar, remuneration and related benefits are negotiated.  A supervisor/mentor serves as the author of specific assignments and participates in a final evaluation supported by journal and portfolio.

SADL 5960 - Independent Study - 1 to 6 Credits

 

Contact Us


Maylon Hanold Ed.D.

Program Director
(206) 398.4663
hanoldm@seattleu.edu

Rose Kaser
Graduate Program Coordinator
206.398.4610
kaserr@seattleu.edu

Graduate Admissions
206.220.8010
grad-admissions@seattleu.edu 

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