All students in the MSAL program are required to complete a final project called the Colloquium. Students choose one of two options, applied or research. Both options require students to delve more deeply into a sport business phenomenon by synthesizing prior course material and going beyond the scope of the coursework to provide real world solutions. Both options require written and oral presentations.
For the Applied Inquiry Colloquium, students analyze a sport organization in which they have either worked or completed an internship. They act as a consultant to the organization by evaluating four different areas of focus and offering recommendations for improvement. Students choose their four areas of analysis from the following aspects of organizations, all of which are key components of the MSAL curriculum: mission, leadership, marketing, sponsorship, risk management, social issues, strategic planning, media and brand communication, consumer behavior, finance, and organizational effectiveness. Students have completed Applied Inquiry projects on a wide variety of sport organizations including Special Olympics Washington, Sounders FC, Seattle Sports Commission, various departments within University of Washington Athletics, i9 Sports, Seattle Reign, Everett Aquasox, ESPN Wide World of Sports, and many more.
For the Research Colloquium, students delve more deeply into a single aspect of sport or sport organizations and complete an original research project either quantitatively or qualitatively. After identifying a research question of interest, students spend their second year in the program collecting data, conducting a systematic analysis, and reporting their findings. Recent topics include women’s leadership in sport, athletic trainers’ lived experiences, systematic and comprehensive advocacy for student-athletes, evaluation of baseball’s unspoken rules and sportsmanship, recreational sport experiences of transgender individuals, experiences and best practices of men who coach women’s collegiate teams, and body image and physicality post collegiate sports career.