The MSAL program is designed around the principle of ‘leading edge.’ Our curriculum is grounded in three areas of sustainability: business, human and environmental. This breadth ensures that students learn how to be systems thinkers in an increasingly complex world. Our courses provide students with the most up to date theoretical perspectives that help them become the analytical thinkers and problem-solvers needed in 21st century sport administration and leadership.

MSAL courses include real-world experiences and projects that require students to observe, analyze and solve multifaceted problems and issues. Course projects include,

  • Identifying consumer behavior patterns and making recommendations on how to increase consumption of the sport product
  • Developing marketing plans for local sport organizations aimed at increasing brand awareness and developed from a favorable ROI
  • Completing a comprehensive report on organizational practices and culture with specific initiatives for improving workplace gender inclusivity
  • Developing sustainability initiatives that are grounded in data driven decisions and social responsibility
  • Facilitating a 2-year strategic plan for a local sport organization

We offer two degrees and one certificate. The first is a Masters in Sport Administration and Leadership (MSAL) and the second is a joint degree with the Law School (JD/MSAL). Students interested in the joint JD/MSAL must apply separately to both programs. In addition, we offer the Sport Sustainability Leadership Certificate (SSL) as a fully online option for students desiring to become a leader in sport sustainability while continuing to work in their current position.

MSAL Degree Requirements

The 48 quarter-credit program can be completed in two years. The typical quarter course load is two courses with the occasional quarter requiring a 3 course load. The pedagogy for the 48-credit degree is learner-centered, with an emphasis on collaborative learning in small groups.

Core Requirements

The MSAL curriculum consists of 4 core courses, 1 credit of internship, and a culminating project (Colloquium) that are required.

  • SADL 5000: Research Methods and Design in Sport - 3 Credits
  • SADL 5020: Social-cultural Basis for Sport - 3 Credits
  • SADL 5040: Legal Issues in Sport - 3 Credits
  • SADL 5120: Developing Leadership in Sport - 3 Credits
  • SADL 5950: Internship - 1 Credit

Plus one of the following Colloquium Options (3 credits)

  • SADL 5890: Project and Colloquium - Applied Inquiry Option
  • SADL 5990: Project and Colloquium - Research Option

Program Electives (32 Credits)

The remaining 32 credits may be taken from the list of MSAL and SSL electives and/or courses from other graduate programs at Seattle University.

  • A minimum of 17 elective credits must come from the MSAL or SSL list
  • A maximum of 10 Internship credits can be taken
  • A maximum of 15 credits from other SU graduate programs can be applied
  • With permission, students may transfer up to 9 credits from another educational institution.

Areas of Emphasis - Suggested Courses

Strategic Sport Leadership: SADL 5050, 5080, 5110, 5150, 5950 (Management Internship)

Branding in Sport: SADL 5060, 5070, 5080, 5110, 5140, 5160, 5170, 5950 (Marketing Internship)

Sustainability in Sport Leadership: SADL 5200, 5220, 5240, 5260, and 5895




Aaron Menard, Class of 2014
Working the XLVIII Super Bowl
for the Seattle Seahawks.

Contact Us

Maylon Hanold Ed.D.

Program Director
(206) 398.4663

Rose Kaser
Graduate Program Coordinator

Graduate Admissions