Accolades and Accomplishments


Rose Kaser

Staff Member of the Year Award
Student Executive Council
Academic Year 2011-2012

Maylon Hanold 

(De/Re)Constructing Leading Bodies: Developing Critical Attitudes and Somaesthetic Practices 

The chapter is featured in the International Leadership Association's (ILA) Building Leadership Bridges series titled The Embodiment of Leadership. In her chapter Hanold critically examines views of the body in the
leadership   literature. She notes how current views are based in naturalist and essentialist notions and suggests that a social constructionist view of the body is needed for development of a deeper, more accurate self-awareness. Such self-awareness has the potential to bring forth the biases and prejudices we hold in our bodies that work against inclusive leadership in subtle and unconscious ways. Hanold posits that developing a critical awareness of the body and engaging in subsequent somasethetic practices are needed to fully realize leadership practices oriented to promoting "leadership for a just and humane world." 

Hanold, M. (2012). World Sports: A Reference Handbook. Santa Barbara, CA: ABC-CLIO. 

Abstract: World Sports: A Reference Handbook covers a wide range of issues and controversies within the world of sports, including drug use, economics, ethics, ethnicity, gender, globalization, politics, race, sexuality, and technology from both a global and American perspective. Addressing forms of sports as diverse as American football, skateboarding, NASCAR auto racing, ultrarunning, and the disciplines of the Olympic Games, the title's topics are discussed in depth to illuminate the sport's specific issues and are backed with information from relevant sports organizations, biographies of important people, chronologies, and charts and graphs. The central aim is to reveal the multiple ways that sport (re)produces social inequalities, marginalizing many athletes in the process and narrowing our views about what constitutes sport.  The book reveals the fact that "a fair competition environment" in sport is typically an ideal rather than a reality.

Galen Trail

Galen Trail was quoted extensively in an article written by Matthew Coller in Venues Today: "Seattle Arena Faces Uphill Climb Despite City, County Approval."

Kim, Y. K., Trail, G. T., & Magnusen, M. J. (2013). Transition from motivation to behavior: Examining the moderating role of identification on the relationship between motives and attendance. International Journal of Sport Marketing and Sponsorship, 14, 190-211.

Abstract: In sports consumer behavior literature only a small amount of variance in attendance is explained by motives.
One possible explanation for this is the existence of a third factor which moderates this relationship between the motives and attendance. Individuals who strongly identify with a sports team demonstrate distinctly different behavioural patterns from weakly identified individuals. Identification may, therefore, serve as a moderator.
Accordingly, two hypotheses are generated: (a) the relationship between motives and attendance intention ranges from weak to moderate; and (b) the overarching construct of Identification (Team Identification) moderates the influence of motives on attendance intention. Participants were 207 United States of America (USA) National Collegiate Athletic Association (NCAA) Division 1A student-subjects. Instrumentation includes measures of motivation, points of attachment and attendance intention. 
Through hierarchical Confirmatory Factor Analysis, regression analyses and latent variable scores approach, the results largely support both hypotheses.

Shapiro, S., Ridinger, L., & Trail, G. T. (2013). An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program. Journal of Sport Management, 27, 130-145.

Abstract: The growth of college sport over the last several years, combined with increased competition for the sport consumer dollar, has created a need to understand spectator consumption behavior. In addition, the impact of a new football program can generate interest that influences future spectator spending decisions. Using identity theory as a framework, the current study examined the differential effects of past sport consumer behaviors on various future sport consumer intentions within the context of a new college football program. Consumption intentions included attendance, sponsor support, and merchandise purchases. Furthermore, this investigation helped to determine how much variance past behaviors would explain in behavioral intentions after controlling for nine points of attachment. Data were collected from spectators of a Football Championship Subdivision (FCS) football program located in he Mid-Atlantic region. The findings suggest past behavior predicted future intentions; however, the amount of variance explained varied dramatically depending on specific past behaviors and points of attachment. These results can help sport marketers develop strategies to capitalize on the interest generated through new athletic programs. 

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Maylon Hanold Ed.D.

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Rose Kaser
Graduate Program Coordinator

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