Chief Marketing Officer, National Court Appointed Special Advocate Association
Posted by NPL Connects on Wednesday, October 30, 2019 at 12:00 PM PDT
The National Court Appointed Special Advocate/Guardian ad Litem (CASA/GAL) Association for Children fulfills society’s most fundamental obligation by making sure a qualified and compassionate adult will fight for and protect an abused or neglected child’s best interests. The mission of National CASA/GAL, together with its state and local members, is to support and promote court-appointed volunteer advocacy so that every abused or neglected child can be safe, establish permanence and have the opportunity to thrive. Today, only 45% of the abused or neglected children in the system have access to a CASA/GAL volunteer. The National CASA/GAL organization is committed to ensuring 100% of these children have access to a CASA volunteer.
The Chief Marketing Officer’s primary responsibility will be to create innovative marketing strategies that will build the brand, increase awareness, volunteer engagement and revenue in support of the CASA/GAL mission. The CMO will develop strategies to generate revenue and increase volunteers and ambassadors through successful marketing campaigns across a broad spectrum of marketing channels, utilizing market research, business modeling, marketing communications, advertising and public relations. The CMO will be responsible for overall strategic direction, leadership, execution and management of all marketing and revenue generating strategies designed to broaden awareness and support of National CASA/GAL and its mission. This position will forge partnerships and alliances that will enable National CASA/GAL to expand its reach, diversify giving channels and increase resources. The CMO will lead the marketing staff.