By Joshua Lynch for The Spectator
December 29, 2009
basketball’s recent upset over Utah State, sports information director Jason
Behenna found himself flying back to Seattle to work the women’s basketball game
the next day—with a meeting in his schedule to boot.
It was at that
meeting, as he saw how many people were tweeting about Redhawks basketball, that
it hit Behenna: Division I has brought the big time to Seattle University.“That was my ‘Oh my god’ moment,” Behenna says.
As men’s basketball
has stormed to a 4-3 start under new head coach Cameron Dollar, the Redhawks
have been getting unprecedented media coverage ranging from bloggers’ reports to
Sports Illustrated mentions and Associated Press stories that have been
published in newspapers across the country.
responsibilities include media relations, publishing on GoSeattleU.com and
managing Athletics’ social networking accounts, says media attention on the
Redhawks has increased “10-fold” this year.He notes that every year since
he’s been here—corresponding with the gradual transition to Division I
status—more and more people are talking about the Redhawks.
national attention to Seattle University, once known as a “sleeping giant” of an
institution, was one of the main arguments administrators gave for making the
controversial move to Division I athletics.
Photo by Braden
article on The Spectator website
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