Maylon Hanold, PhD, Program Director of Sport Administration and Leadership; Galen Trail, PhD, Professor, Sport Administration; and Brian McCullough, PhD, Assistant Professor, Sport Administration and Leadership and Coordinator, Certificate in Sport Sustainability Leadership, have new publications and represented the program at a number of conferences.
Dr. Hanold was one of 40 invited attendees to the inaugural “Transatlantic Intersections: Cross-Cultural, Cross-Sectoral Dialogue on Women and Leadership” held in Brussels, Belgium on October 11. The event was organized by representatives from RedScope Consulting, ILA’s Women and Leadership Affinity Group (WLAG), and the Sophia Foundation. As a representative of the sport industry, Dr. Hanold engaged with other women practitioners, policy makers, academics and analysts from Europe and North America, reflecting on the political, economic, social and societal leadership challenges in today’s complex world, and identifying opportunities to advance women’s leadership, including their full participation in and influencing of decision-making in their countries, organizations, and communities.
Dr. Hanold presented two papers at the International Leadership Association’s annual conference in Brussels, Belgium in October. Her papers were titled “Toward a New Approach to Authentic Leadership: The Practice of Embodied Dialogical “Thinking” and the Promise of Shared Power” and “Collaborative Theory-Building on Women’s Leadership: An Exercise towards Responsible Leadership.” Both sessions focused on new models of leadership grounded in dialogue and positioned as effective models within the context of inclusive leadership practices.
Dr. Trail’s recent publications include:
- “A model bridging team brand experience and sponsorship brand experience” was published I the International Journal of Sports Marketing and Sponsorship. It is co-authored by Rui Biscaia, Stephen Ross, and Masayuki Yoshida.
- “A longitudinal study of past attendance behavior and preseason loyalty on actual attendance, postseason loyalty, and end-of-year loyalty” was published by the Journal of Amateur Sport. It is co-authored by Dean F. Anderson and Don Lee.
Dr. Trail and Dr. Brian McCullough, coordinator of the Certificate in Sport Sustainability Leadership, made two conference presentations:
- “Data-driven sustainability marketing campaign strategy: Using anayltics to address communication, marketing, and business goals,” American Marketing Association Conference, San Francisco, CA.
- “Marketing sustainability through sport: Testing the sport participant sustainability behavior model,” North American Society of Sport Management Conference, Denver, CO.
Dr. McCullough participated in the United Nations’ Climate Action in the Sports Sector Dialogue in Bonn, Germany, October 30 and 31. The meeting was scheduled to take place before the 2017 COP meetings in Bonn to outline how sport organizations can align with the Paris Climate Agreement.
Dr. McCullough also has several new publications:
- “Examining sport fans and the endangered species nonhuman animals who represent their affiliated team mascot.” Society & Animals, co-authored with M. L. Sartore-Baldwin.
- “Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices.” Sport Management Review, co-authored with M. L. Sartore-Baldwin.
- “Shared responsibility and issues of injustice and harm within sport.” Quest, co-authored with M. L. Sartore-Baldwin and C. Quatman-Yates.
- “Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts.” Journal of Applied Sport Management, co-authored by J. Casper and M. Pfahl.
- “The benefits of becoming a green company: A corporate marketing approach.” Journal of Contemporary Athletics, co-authored with E. N. Melton.