Ring to Discuss Pink Washing

March 12, 2014

Communication Professor Caitlin Ring will present “Pink Washing: The Direct Business of Selling Breast Cancer” on April 16 as this year’s Sharon James lecture.

“The pink ribbon symbol has become a profit chip for corporations that entice buyers by claiming certain proceeds go to research, but they have no obligation to disclose what percentage, if any, actually goes to support breast cancer research,” Ring said.

Ring will explore the scope of pink washing for corporate profit and the need for regulations for cause marketing associated with breast cancer research.

“Pink Washing” takes place at 6 p.m. on April 16 in Casey Commons on the Seattle University campus. This event is free and open to the public.

The Sharon James lecture is dedicated to Dr. Sharon James, the founding faculty member of the Communication Studies program, who was a beloved professor, colleague, and leader until her untimely death in 1993. James combined the rigorous academic study of communication with an emphasis on using communication skills to build compassionate relationships with our fellow human beings and foster social justice.

Ring, who received her PhD from the University of Colorado Boulder, joined the College of Arts and Sciences faculty in 2013. She focuses her research on hate speech in social media, new media and freedom of expression, and media law and policy.

The College of Arts and Sciences, the largest college in Seattle University, offers 41 major undergraduate  degrees, 36 minors, 6 graduate degrees. The Communication Department offers degrees in communication studies, journalism, and strategic communications.