New Seattle U Look. Same Seattle U Values.

Posted by Caitlin Joyce on Thursday, September 4, 2014 at 12:27 PM PDT

You may have noticed that the look of Seattle U materials and advertising is changing.  A new Seattle University Alumni Association logo.  Billboards going up around Seattle. Event invitations. School and college newsletters. New signage around campus. For the last year, Seattle University has been undergoing a brand redesign and it is finally launching in earnest this fall.  Be on the lookout for a new look and feel to all university materials.

Your Seattle University Alumni Association is updating our marketing as well.  We are excited to roll out  our alumni pocket guide, website, event invitations, newsletters and more. Make sure to check out the difference in the October SU Voice. 

Why a new brand? Scott McClellan, vice president for university communications, explains, “We are in a very competitive higher education market and higher education is going through a period of disruptive change. It's important to make sure we're telling our unique story with greater clarity and impact. We have a great story to tell and I want more people to hear our story. The message needs to authentic to who we are, but to stand out and break through all the clutter, it also needs to be clear and distinctive.,”

Seattle University is working with the design team of 160over90 to help implement this brand change and better tell the Seattle University story. After months of research with students, alumni, faculty, staff, donors and prospective students, 160over90 developed a brand strategy that is bold and daring while also being authentic to Seattle U’s history, mission and values.   

“The foundation, or bottom, of the pyramid includes the forward-looking, innovative ecosystem of Seattle where we are centrally located and our Jesuit educational experience, which is grounded in 450 years of excellence and transformation. The top of the pyramid is the impact we have. When you talk about our impact, it is about the impact our students, alumni and faculty have locally and globally. There is a certain expectation attached to a Seattle University education. It is an expectation that you are committing yourself to something more, to something greater than yourself-to serving others. We expect you to lead and serve, to be engaged. We expect you to be an agent for change in your careers and in your communities. The impact we have is sustainable; it's not short term. Our impact makes a lasting difference in communities, locally and globally,” explains McClellan.

In addition to the new brand identity, you will also see some changes in how we identify ourselves as an Alumni Association and as your staff.  We are now proactively and intentionally using Seattle University Alumni Association as the name that represents our 73,000 alumni worldwide.  As alumni of Seattle U, you are automatically a member of this association. Our goal is to help you feel like a lifelong member of the Seattle U community.

In addition, our office will be renamed the Office of Alumni Engagement to better reflect the role we play in helping you engage in meaningful ways with your alma mater.   

This is an exciting time for the Seattle U community as we increase our presence in the city and better tell the story of our university through our new brand.   Keep your eyes open for the changes and let us know what you think.