New Brand, New Look

Posted by Caitlin Joyce on Wednesday, January 7, 2015 at 2:54 PM PST

Last summer, Seattle University began work on the first of several updates to our website. The refresh of the site is based on best practices and aligns with the Seattle U brand initiative  to tell our story with greater clarity and impact.

Visitors will experience a fresh and inviting homepage and landing pages for Admissions, Alumni, Academics, Student Life and a new Graduate Studies page.  

The new look uses crisp photography and updated brand colors and fonts. The landing pages are also designed to be scrollable and clearer, which will help the increasing number of visitors using smartphones, with well-designed link placement and less text. We're excited to feature our SU community with the embedded Instagram feed, more prominent news placement and continued upcoming events.

We wanted the new to reflect the transformative, rigorous and well-rounded experience Seattle University offers. The redesigned site strives to: 

Convey Seattle University's commitment to academic excellence, social justice and Jesuit education;

Authentically and boldly communicate the unique student experience at Seattle U;

Improve functionality and navigability and drive interest in the university; and

Align the website with the Seattle U brand refresh.

The update was made possible with the help of a large number of university constituents, including students, faculty, staff, alumni, divisional leaders and SU's Brand Leadership Group, a representative body of key university stakeholders. Each of these constituents offered constructive feedback and edits to enhance the look, navigability and authenticity of the new site.  

We are excited about the new look for and look forward to bringing you continued improvements and additions as we work to strengthen Seattle University's web presence.

Visit our homepage and let us know what you think.