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Albers School of Business and Economics

Learning Goals

Undergraduate Business Foundation

  • Demonstrate critical thinking and analytical skills.
  • Demonstrate competent oral and written communication skills.
  • Demonstrate competent leadership skills.
  • Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses.

Marketing (MKTG)

  • Students will show excellent communication skills.
  • Students will understand and be able to apply the "marketing concept".
  • Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.