Albers School of Business and Economics


Michael Busby

Senior Manager Retail Innovation

Company Description

T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play. Around the country, our Personal Coverage Check gives customers a clear picture of their local coverage. Number of Employees: 42,000 Ownership: T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX:DTEGY). Deutsche Telekom is one of the largest telecommunications companies in the World, with nearly 130 million customers worldwide.

Job Description

Lead the Un-Carrier Retail Experience and Innovation Strategy for T-Mobile's 3,500 retail locations. Functional areas of play include Store Design, Merchandising, Retail Technology, Customer Journey.

Employment History

Nike, Inc., 1996-2002: Served in various product management leadership roles with the apparel and footwear marketing organizations. PlayStream, 2004-2005: Served as Brand Marketing Manger and GM for startup streaming media company. WaMu & JP Morgan Chase, 2005-2009: Served as Senior Brand Strategist driving brand communications and creative as well as managing the integration of WaMu's product and store portfolio into Chase. T-Mobile, 2010-Present: Serve as Strategic Planning Manager, Handset Marketing. Manage overall strategy development and execution. Develop primary research to align and inform strategies


BA Whitman College
MBA Seattle University

Mentoring Objectives & Scope

I really value and welcome a discussion based approach. In the past, topics include networking and career development, retail visits, meeting other leaders within the company to learn about other functions. I expect the student group to set and drive an agenda.

When and where do you hold meetings with your students?

I prefer to meet at my office during typical office hours. As a group we will identify a good meeting time and location.