Albers School of Business and Economics
Bachelor of Arts in Business Administration

Learning Goals

  • Undergraduate Business Foundation

    • Demonstrate critical thinking and analytical skills.
    • Demonstrate competent oral and written communication skills.
    • Demonstrate competent leadership skills.
    • Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses.

    Marketing (MKTG)

    • Students will show excellent communication skills.
    • Students will understand and be able to apply the "marketing concept".
    • Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.