Albers School of Business and Economics

Careers

Because they affect both buying (what do customers want?) and selling (how can we make our product or service appeal to our customers?), marketing jobs come in many varieties. Below are some of the career fields:
Advertising
Brand and Product Management
Business-to-Business Marketing
Customer Affairs
Digital Marketing
Direct Response Marketing
Distribution Channel/Logistics Management
Green Marketing
Industrial Marketing
Interactive Marketing
International Marketing
Marketing Research
Marketing Science/Models and Systems Analysis
New Product Planning
Promotion Management
Public Relations
Purchasing
Retailing Management
Sales and Sales Management
Services Marketing
Social Marketing
Sports Marketing

Honest work

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Responsibilities of the Marketer

AMA's Code of Ethics

Networking & Advanced Certification Opportunities through Professional Organizations

The American Marketing Association - Puget Sound Chapter
The American Marketing Association
Ad Council
American Association of Advertising Agencies (A.A.A.A.)
International Association of Business Communicators (IABC)
Public Relations Society of America
The Direct Marketing Association
Puget Sound Networking Directory

Salary Information

National salary Information is available on http://salary.com or http://www.wageweb.com/, and http://jobstar.org/index.htm
State of Washington detailed salary information can be found at: http://www.workforceexplorer.com

Occupational Outlook Handbook

The Occupational Outlook Handbook by the US Dept of Labor, Bureau of Labor Statistics is a nationally recognized source of career information. Search the site by job title or keyword. Below are just a few of the pages under the keyword "marketing."

Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Economists and Market and Survey Researchers

Printing and Publishing

Public Relations Specialists

Radio and Television Broadcasting

Sales Worker Supervisors

Top Executives

To find out more about the duties and qualifications of specific jobs in Marketing, Sales and Public Relations, go to The Seattle Times online classifieds and enter a search for 'marketing.'
Their web site is: http://marketplace.nwsource.com/jobs

For more information, it might be helpful to use a search engine such as www.google.com and search on the keywords:
Careers in Marketing

Additional Resources

Marketing Degrees for the 21st Century Get Personal