and tricks in designing and submitting your documents.
prefer to receive files in PDF format (for information on converting your files
to this format please contact the helpdesk), but we also
accept Microsoft Office Applications and graphic files (JPEG, TIFF, etc.)
scoured Google Image Search and found the perfect photograph to put on the
cover of your full color printed brochure, you send it off to Repro, but when
it’s delivered the next day the photograph is all jagged and ugly looking, what
happened? You’ve just run into one of
the most vexing issues in the desktop publishing world, low resolution
graphics. To start we need to think of the
two different worlds that graphics exist in; screen and print.
resolution is generally 72 dpi, this means that every square inch has 5,184 (72
x 72) dots or pixels in it, since the ability to run programs and to load web
pages is dependent on the speed of the computers processor and speed of
internet connection, graphics intended for screen use cut quality corners quite
liberally in order to maximize these resources.
The file types most associated with screen graphics are .GIF and .JPG.
print resolution is ideally 300 dpi for photographs and up to 1200 dpi for text
and vector graphic information. When it
comes to graphics for print, the larger the file and the higher the dpi the
better. For instance, a picture that
looks good on your computer screen might be 576 x 360 pixels or 8 x 5 inches on
your screen. That same picture, that
took up almost half your computer screen, should be printed no larger than 1.6
x 1.2 inches, or a little larger than a postage stamp. The file types most associated with printing
.EPS and .TIFF, though low/no-compression .JPG is sometimes acceptable.
University’s Marketing and Communications department has a special web page (http://www.seattleu.edu/marcom/Inner.aspx?id=38240&linkidentifier=id&itemid=38240)
for officially approved logos, templates and photography that can be an
excellent resource for your designs.
When choosing logos and University artwork for reproduction at Repro,
please use the “.EPS” files, the screen preview may look 'fuzzy' when inserted into some
programs, however since they are vector files, they can be scaled to any size
without losing quality when printed.
pictures and graphics, there is a difference between how color on your computer
screen works and how it is created for a printed document. Computer screens, TVs, digital projectors,
and other similar equipment use the RGB (Red, Green, Blue) method where
different spectrums (colors) of light are combined. Printing most commonly combines 4 inks; Cyan,
Magenta, Yellow and Black (CMYK) together.
To reconcile these two different color models and methods professional
design studios will have a variety of calibration equipment for high-end
computer monitors, scanners and printers so that they are all
synchronized. Since most of the computer
equipment on campus is consumer grade, this can pose some difficulty and
frustration when trying to match colors.
If exact color reproduction or matching is important to your project,
please talk to us ahead of time so that we can find a solution based on the
equipment and software you are working with.
you use any special fonts, make sure that you embed them or include a copy of
the font for us to install on our computer.
Many programs do not give a warning if a font is missing, so when we
open your document on our computer that is lacking a font that you used on your
computer, we have no idea that it’s missing.
designing with Microsoft Office, keep in mind that each of the programs was
developed to fulfill a particular task.
Microsoft PUBLISHER is the best option for laying
out printed documents. It has many
useful templates to easily set up booklets, brochures, folded cards and other printed
documents. It has rudimentary diagnostic
tools to let a third-party printer know if something is wrong with the document
(missing fonts or graphics) and to more easily fix those problems.
WORD was developed from old word processing programs, over the years more
features we’re added to allow more formatting options and even adding pictures,
but fundamentally its’ main purpose is to act as your computer’s text editor or
‘typewriter.’ When designing documents
like tri-fold brochures or quarter-sheet flyers it’s important to think out
your margins and columns carefully.
Keep in mind that Word does not output high-quality graphics and
pictures, its designers have desktop inkjet printers in mind for final output
rather than professional printing equipment.
POWER POINT is a great tool for putting together presentations for computer
screen or overhead projection and printing notes and outlines to help an
audience follow along with a presentation.
Designing other documents (brochures, flyers, booklets, etc.) in Power Point
is not recommended, it is nearly impossible to get professional printing
results because of its focus on screen output rather than printing output.
EXCEL is designed to organize data, there are a variety of functions for which
it is very useful (organizing addresses for a mail merge for instance), but
laying out a printed page is not one of them.
Since the entire purpose of the program is organizing raw data, most
“layout” functions are lost when opening an excel document on a new
to Microsoft Office, each program of the Adobe’s Creative Suite has a
specialized purpose. All Adobe products
can save or “export” to PDF. Unless we
at Repro are expected to be doing additional design work, we’d prefer to
receive files in this format (use “Press Quality, or “High Quality Print”
settings when doing so and remember to include 'bleeds' if applicable.)
is designed for image and bitmap manipulation, such as correcting contrast and
color on photographs destined for publication for print or internet. While it is possible to do design work in
Photoshop, it is generally not recommended for print output.
is Adobe’s flagship graphic layout program and can be used to design everything
from business cards to glossy magazines and newspapers.
is designed for vector graphic manipulation and creation. It can also be used for layout, however it is
limited by only being able to work on one “page” at a time (not a problem if
you’re working on a single-sided business card, but can be quite a headache if
you’re designing a 64 page magazine).