A Layout’s title should clearly, concisely and completely describe the page’s content. The Layout title will appear on top of the page, in the site navigation menu, and in the website breadcrumbs. Each layout should have a unique title to distinguish it from others on the website.
Use simple and commonly used terminology. Avoid abbreviations, wordplay and academic jargon. Do not use department slogans or marketing phrases as page titles. All titles must be in Title Case.
Website visitors skim the page until they find the information for which they are looking. Proper organization of a page’s content will increase usability and improve reader comprehension.
Put the most important information first. Important details should be second. Background information and information that pertains to a limited number of people should be last.
Page content should be organized in a logical and consistent fashion. For example, organize content by subject, by time, or by audience. Organize content in a way that will make sense to the target audience. In most cases, this means ignoring internal department reporting structures. SU Marketing Communications is available for consultation and advice on how to effective organize your page’s content.
Users rely on headings to identify the content of the paragraph that follows.
Related Content should complement Primary content by emphasizing aspects of Primary Content, providing easy links to related resources or forms, or adding visual interest through images or video.
Make sure that all information presented is correct. Incorrect or outdated information is unacceptable and should be updated immediately.
All content should be interesting and relevant to the target audience. Include all necessary information about a subject. If some important information is undetermined or unknown, state all known facts and provide a timeframe during which the other information will be added.
Be succinct. Do not include information that is unrelated to the page’s topic or unimportant details that may confuse the visitor.
Do not recreate content that already exists on another page; instead, link to the relevant page. This will help avoid conflicting and outdated information.
Grammar and spelling must be perfect. Use of abbreviations should follow the Seattle University Style Guide and the AP Stylebook.
A needlessly complicated approach to composing text that includes unnecessary verbiage and sophisticated vocabulary generally results in an inferior amount of comprehension for the user. In other words, write simply.
Smaller paragraphs are easier to skim than larger paragraphs. Separate long blocks of copy into smaller paragraphs, each describing one topic or idea. Several short paragraphs are preferable to one long one.
Lists are easier to skim and understand than paragraphs. Use them when describing a series or a list of steps to be taken.
Each block of content should be preceded by a descriptive heading. Headings should be used to give the copy structure and to help navigation. Follow the guidelines for Page Titles above to ensure that headings are appropriate.
Consistent look, feel and function improves usability and present Seattle University as a unified organization. Customizing the look and feel leads to inconsistencies in the site's structure and appearance.
Images and videos should be used to add context, meaning or otherwise support the page text.