Twitter 101

  • Twitter is a news feed-based social media platform. When you create an account, your tweets will show up in your followers’ news feeds.

    You will be limited to 140 characters in each tweet, so brevity is your friend.

    Maximizing your tweets


    To maximize your tweets, “tag” other users by referring to them in your tweet (ex: Looking forward to the @SU_Athletics Hall of Fame celebration this weekend!). When you tag users, your tweets appear in their feeds, and their users get to see them, which helps you grow your audience.


    You can also “hashtag” your tweets. Hashtagging is a search mechanism that allows you to search within Twitter by topic. You can create hashtags to make your topics and events searchable to you and others, or you can use already common hashtags in your tweets. (#seattleu is a popular one!)


    You have the option to reply, favorite or re-tweet other users tweets, all good ways to gain exposure. Re-tweeting shares a tweet with your followers. Favoriting creates a list of your favorite tweets, essentially bookmarking them.

    Creating a Twitter Account


    Choose a name that’s short and easy to identify. Since tweets are limited in characters, it makes it easier for people to tag you if your name is short.


    Follow relevant users. The more people you follow, the more followers you will get. Many people will notice you have followed them and return the favor. Tagging people in your tweets and using hashtags also helps you gain followers. Aim high – often celebrities and major organizations will respond to you if you tweet at them!

    Profile Photos

    Choose a profile photo that quickly identifies you as you. Please refrain from using the university seal as your profile image. Contact Sarah Hyde in Marketing Communications (206.296.6109, if you have questions.


    Choose a header (the image that sits at the top of your feed) that makes sense with your profile and reflects your area, much like choosing a cover image for Facebook.  If you work in sustainability, for example, a header image of the Chapel doesn’t make a lot of sense, but recycling bins might.

    Page Design

    Choose a page design that makes sense for your profile and reflects your area. There are several pre-made designs to choose from, and those are all okay. If you want something more customized, please make sure it fits the university’s brand. If you need help with this, please contact Marketing Communications and we’ll be glad to assist you.

    Use Caution When Tweeting

    Deleting a Tweet

    Twitter will allow you to delete a tweet after you publish it. However, if someone re-tweets you, you cannot control or delete those tweets. Your tweet, once you push Send, is public domain. This differs from Facebook, where you can delete a post and it will delete every instance of it. On Twitter, you can only delete from your own feed.

    Direct Message

    You can utilize the DM (Direct Message) feature if you want to speak directly to someone in a more private way than tweeting at them using @username.

    Spam Accounts

    Some accounts following you may be spam. If you detect a follower you believe to be spam or a troll, report that account to Twitter and block them from following you (easy to do in the drop menus).

    More information

    Sarah Hyde
    Social Media Coordinator
    (206) 296-6109