Social Media Policy
Use of Social Media
At Seattle University, we recognize that social media sites like Facebook, Twitter, YouTube and Flickr have become important and influential communication channels for our community. To assist in posting content and managing these sites, the university has developed policies and guidelines for official and personal use of social media. These policies and guidelines apply to university faculty and staff, and can be used in connection with social media accounts associated with schools, colleges, departments, programs and offices.
General Guidelines
* The purpose of using these communication channels on behalf of Seattle University is to support the university’s mission, goals, programs, and sanctioned efforts, including university news, information, content and directives.
* Prior to engaging in any form of social media involving Seattle University, you must receive permission from the supervisor as appointed by your department head and notify Marketing Communications.
* When using an officially recognized social media channel, assume at all times that you are representing Seattle University.
* Confidential or proprietary university information or similar information of third parties, who have shared such information with you on behalf of Seattle University, should not be shared publicly on these social media channels.
* Seattleu.edu, as well as Seattle University’s main social media accounts may choose to post university related social media content generated by faculty, staff and/or students. Seattle University’s main social media accounts can be accessed through the Marketing Communication Web site, and include:
* Exercise discretion, thoughtfulness and respect for your colleagues, associates and the university’s supporters/community (social media fans).
* Avoid discussing or speculating on internal policies or operations.
* A healthy dialog with constructive criticism can be useful but refrain from engaging in dialogue that could disparage colleagues, competitors, or critics.
* Be mindful that all posted content is subject to review in accordance with Seattle University’s employee policies and editorial guidelines.
* Please refrain from reporting, speculating, discussing or giving any opinions on university topics or personalities that could be considered sensitive, confidential or disparaging.
* Seattle University logos and/or visual identity cannot be used for personal social media without university permission. Please visit Seattle University’s Marketing Communication website for guidelines.
* Your personal social media account is not an appropriate place to distribute university News. If you have University information and news that you would like to announce to the public or media, please contact Seattle University Marketing Communications.
* Seattle University does not monitor personal websites but will address issues that violate established HR, Editorial, Graphic and Social Media guidelines.
* Seattle U encourages Faculty, Staff and Students to use social media but reminds users that at any time they can be perceived as a spokesperson of the University.
Final Thoughts
If you have any doubt about posting content on these social media sites, please consult the Social Media Coordinator- Sarah Hyde. Due to the evolving nature of social media, the policies and guidelines are subject to revision by the Marketing Communications team. We also welcome feedback from the campus community.
Seattle University students and staff, please reference the Social Media Guidelines to maintain and create accounts associated with Seattle University.