Subject Guide
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Book - Stacks
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Advances in consumer research |
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Lib. has: 1981- |
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HF 5415.3 A84b |
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Books - Reference Resources (non-circulating)
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Advertising Research Foundation |
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Conferences, research, publications are some of the mechanisms the ARF uses to improve marketing and media advertising/communications. Visitors to the site can access some reports and its newsletter. |
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American generations : who they are, how they live, what they think |
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Analysis of 5 generations. |
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REF HC110 .C6 M545 1998 |
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The American marketplace : demographics and spending patterns |
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REF HA203 .A635 1997 |
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Business Plans Handbook |
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Now up to 8 volumes, this series has sample business plans especially suited to small business. |
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Ref HD62.7 B865 |
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Business Rankings Annual |
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Ref HG4050.B88 |
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Business: the Ultimate Resource |
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"Designed to offer a wide range of insights, information, and practical guidance on every aspect of management" this oversized one volume reference book,is divided into seven sections:seven major sections including best practice, a management library, business thinkers and management giants, a business dictionary, a world business almanac, and a guide to business sources. A business ethics section, international lists, extensive checklists of seminal works in a variety of management contexts contribute to making this a good starting point for information. Useful for all areas of business. |
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REF HD38.15 .B878 2002 |
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Dictionary of Marketing Communications |
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Contains over 4,000 definions in marketing communications. Covers terms and keywords in advertising, sales promotion, direct marketing and e-marketing. |
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Ref HF 5412 G68 2004 |
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Editor and Publisher market guide. |
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Arranged by cities with newspapers, this publication has demographic information and market projections. |
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REF HF5905 .E38 |
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Major Marketing Campaigns Annual |
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Case studies of major campaigns. Each campaign is covered in 6-10 pages of text. Latest rec'd 2000. |
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Ref HF5837 M34 |
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Market Share Reporter |
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Arranged by SIC code, this annual guide has data not only on companies but also by product and services. |
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REF HF5410 .M35 |
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NUA Internet Surveys |
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Links to internet trends and demographics. There are also links to industry use of the internet. |
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Sales and Marketing Management survey of buying power and media markets. |
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This is a special issue of Sales and Marketing management. Up-to-date info on demographics, buying income, buying power and a survey of media markets. |
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Class Support
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Merlot |
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"MERLOT (Multimedia Educational Resource for Learning and Online Teaching) is a free and open resource designed primarily for faculty and students of higher education. Links to online learning materials are collected here along with annotations such as peer reviews and assignments." Some material may have licensing restrictions or costs. |
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The Times 100 UK: Marketing theory, business case studies |
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100 online case studies including Nestle, Coca-Cola, MCDonalds) Interactive site allows user to specify criteria such as social responsibility, marketing, etc. Limited number of free cases |
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Databases
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ABI/Inform
Trade & Industry |
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This Proquest database contains more
than 700 fulltext publications on every major trade and industry.
Varies widely, but a few publications begin in 1971. Fulltext
begins 1999. |
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Business
& Management Practices |
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Information on the practical aspects of
business management including case studies and "how-to" articles.
Draws from over 800 sources. Limiters includes the ability to
retrieve US or non-US resources. In addition searches can be
qualified by department: Accounting & Finance, Human Resources,
Information Technology, Marketing and Sales and Operations.
Password controlled for access to FULLTEXT. See database page
for more information. |
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Business
Source Complete |
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Business Source Complete provides full
text access for over 9,500 titles, including over 1,000 peer-reviewed
journals covering the business fields of accounting & tax;
banking, finance & insurance; human resources; management;
marketing; MIS; operations and management. It also covers the
disciplines of economics and public administration. Contains
important scholarly titles back to 1886 and is the only online
source for the Harvard Business Review. Access to non-journal
content includes case studies, company profiles, industry and
market research reports and SWOT analyses as well as country
reports from EIU, Countrywatch and Business Monitor and more. |
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LexisNexis
Academic |
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Database which specializes in news,
business and legal information. Its news section contains access
to international newspapers as well as national and local news.
Full text of the New York Times is available in this database.
There are separate business news and industry news files as
well as a link to accounting publications in the business module.
In the business module, you can also search for company financial
information with access to Disclosure, Hoover"s, and Standard
& Poor's publications. Links to EDGAR and SEC filings. The Reference
section contains a country profile section and access to the
World Almanac. |
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Mediamark
Reporter |
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CD product with information on demographics,
product and brand usage, and advertising media preferences.
Survey responses from over 25,000 consumers in the United States
(1998). User guide fro Illinois State University. |
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Research
Library Complete |
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Includes "Research Library Periodicals"
& "Research Library Newspapers." Fulltext on a broad range of
subjects including arts, business, humanities, information studies,
social sciences, and the sciences. From 1986 forward. |
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Wall
Street Journal |
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Fulltext coverage of this national financial
newspaper from 1982 to the present |
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Dictionaries, Glossaries and Encyclopedia
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The Blackwell encyclopedic dictionary of marketing |
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REF HF5415 .B4552 1997 |
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Electronic Books
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The marketing plan how to prepare and implement it |
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Available through the Lemieux Library online library catalog. |
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HF5415 .L83 2001 EBOOK |
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Electronic Journals
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Academy of Marketing Science Review |
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Peer-reviewed journal with full-text access at the web site. |
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AdAge.com |
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The online version of Advertising Age. The web edition does not have all of the articles nor the editorial opinions of the print editon, but does make available some content back to 1995. |
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Journal of Empirical Generalizations in Marketing Science |
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EMPGENS is sponsored by the UniSA and the R&D Initiative for Marketing. It is a referred journal focusing on marketing, consumer behavior and strategy. |
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Marketing Bulletin |
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Full text of this title back to 1990. Also Fulltext in Business Source Complete |
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Government Sites
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SBA-Online Women's Business Center Marketing Mall |
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Especially for entrepreneurs, this site is a beginning primer on marketing. It covers the "language of marketing," the 4 p's of marketing," internet marketing, advertising, marketing plans, marketing research and more |
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Industry Information
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Food Institute |
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Food Institute's website is an example of an trade association which supplies news information about the industry. Separate sections for health news, international news, industry, market and Washington news. Search the Research section for some additional information. Some information available to members only. |
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Internet Sites
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Admedia.org. |
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Want a clear definition of Advertising media. Here is a reprint of Hairong Li's (Michigan State University)from the Encyclopedia of Advertising, 2002. |
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Bplans.com |
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Start here for some sample business plans, marketing tips and more. Over 60 free plans are available at this site. |
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Concept Marketing Group-Marketing Resource.com |
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This commercial site has an impressive Article Library. Fulltext of articles from mainstream business journals and online titles are grouped in subject categories. |
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KnowThis:Marketing Virtual Library |
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Edited by Paul Christ, Ph.D, KnowThis.com is one of the subject related web sites sponsored by the World Wide Web Virtual Library. Topically arranged, it includes resources in the areas of Advertising, Internet Marketing, International, market research, retail & consumer and more. |
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Journals
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Academy of Marketing Science |
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Find information here about this leading marketing association. In addition, the web page currently links to several marketing journals, some with full text available. Papers from the Association for Consumer Research, Australian Journal of Management and Marketing Bulletin. |
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Advertising Age |
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Lib. has: v.44, no. 40- (Oct 1973-) Fulltext Business Source Complete 1996- |
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B to B |
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Lib has: v.85 n.2, Mar 27,2000- Full text in Business Source Complete 2000- |
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Brandweek |
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Lib. has: Latest year only Business Source Complete: Fulltext 1994- Some articles from current issue available through the web page. |
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Decision sciences |
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Lib has: v.12, no.2- (1981-) |
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JMR: Journal of Marketing Research |
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Lib. has: v.5- 1968- Fulltext in Business Source Complete 1964- |
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Journal of Advertising |
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Lib. Has: v.9- 1980- Fulltext in Business Source Complete 1972- |
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Journal of Advertising Research |
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Lib. has: v.8- 1968 Fulltext in Business Source Complete 1965- |
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Journal of Consumer Affairs |
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Lib. has: v.15- 1981- Fulltext in Business Source Complete 1967- |
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Journal of Consumer Psychology |
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Lib. has: v.7- 1998- Fulltext in Business Source Complete 1992- (latest 12mos. not available online) |
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Journal of Consumer Research |
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Lib. has: v.5- 1979- Fulltext through Business Source Complete 1974- |
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Journal of current issues and research in advertising |
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Lib. has: v.14- 1992 Fulltext through Business Source Complete 1992- |
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Journal of Macromarketing |
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Lib. has: V.1- 1981- |
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Journal of Marketing |
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Lib. has: v.1- 1936- Fulltext through Business Source Complete 1936- |
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Journal of Marketing Education: JME |
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Lib. has: v.13- 1991- |
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Public Relations Quarterly |
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Lib. has: v.11- 1966- Fulltext through Business Source Complete 1965- |
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Sales and Marketing Management |
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Lib. has: v.116- 1976- Fulltext through Business Source Complete 1994- |
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Marketing
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Academy of Marketing Science. Journal |
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Lib. has: 1979- Abstracts of issues are available on the Association's web page |
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World Market Share Reporter |
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Annual companion volume to Market Share Reporter. Compiles market share information from current trade and industry sources. |
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Ref HF 5410 W67 |
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News
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Marketing News |
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Lib. has: Latest Yr. Only Fulltext through Business Source Complete 1993- |
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Organizations
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American Marketing Association |
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The web site for the AMA has much to offer its members. Articles and papers on Best Practices, Articles and Reports, links to marketing tools are available to those who register at the site. Links to internet marketing, b2b marketing, consumer marketing, public relations are listed in their "topic of interests" link. |
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Research Guides & Resource Pages
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Advertising World-University of Texas at Austin |
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From the UT Dept. of Advertising, this metasite links to over 80 categories from Account Planning to Word of Mouth. Links are not annotated |
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Marketing Research Web Sites and Printed Resources |
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Look here for sources categorized by marketing terms,e.g. brands, ultimate end-user. Links are current and maintained in five broad subject area: Industry Analysis, Competitors, Target Market, Periodicals and Promotion. Printed Sources are keyed to the collection at Univ Minn-Duluth Library. |
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Marketing Research-Bowling Green State University |
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Good resource guide which focuses on demographics, industry information, sources on Lexis Nexis Academic. Some information is in pdf format. |
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Statistics
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2003 NetMarketing top 100 |
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From BtoB, the magazine for marketing strategists. Alphabetical and Industry rankings. |
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ClickZ Stats |
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Link to statistics and marketing information. |
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Current Industrial Reports |
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Monthly, quarterly and annual government reports on industrial activity. "The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector. These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods." |
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