A general statement of purpose based on the values an individual or group as a whole upholds; defining tool; evaluating tool, planning tools. Goals guide the day-to-day activities of a group or individual. They provide a systematic way to meet your purpose for existence.
Goals are Written, Clear, Consistent, Logical, Challenging and Achievable!
Remember it is not enough for a group to have goals. Goals should be communicated to others – peers, supervisors, subordinates, constituents and customers – if they are to be a useful part of the decision-making process. Goals are tools to define, plan and evaluate, and to be successful, they must be referred to often and evaluated regularly. People support what they help to create.