Seattle University undergraduate students should be able to:

1. Pursue and evaluate knowledge through the skills of inquiry, research, critical thinking and problem solving.

2. Communicate effectively in both speech and writing.

3. Understand the varying perspectives of the liberal arts and sciences and apply them to personal, civic or professional issues.

4. Understand and appreciate diversity and develop a worldview informed by multicultural and global perspectives.

5. Understand and appreciate the Jesuit/Catholic linking of faith and justice.

6. Assess their own levels of commitment to community service and to a just world.

7. Demonstrate proficiency in the content and methodology of their discipline or profession.

8. Think systematically about moral, ethical and spiritual questions and assess and articulate their own values.

9. Demonstrate team and leadership skills needed to convert goals to action.

Undergraduate Students
Department/Program Albers UG Marketing Major Student Learning Outcomes	Seattle University’s Student Learning Outcomes
Students should be able to:	1	2	3	4	5	6	7	8	9
Students will understand the “marketing concept.”	x			x			x
Students will understand the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.	x			x			x
Students will be able to apply the marketing concept to marketing strategy.	x			x			x
Students will be able to apply the principles of segmentation, targeting, positioning, and differentiation to marketing strategy.	x			x			x
Students will show excellent communication skills.		x
Students will understand the stakeholder concept and appreciate the firm’s obligation to consider effects beyond those on the bottom line.					x	x		x
In application, students will develop marketing strategy with a consideration for various stakeholders.					x	x	x	x