Department of Marketing

Marketing

Marketing facilitates connections between a firm and its environment, consumers, suppliers, competitors, and stockholders. Marketers are involved in nearly all aspects of business activity, beginning with defining a firm's mission, assessing consumer wants and needs, developing strategies, designing products and services, implementing promotions, and monitoring consumer's satisfaction with a firm's products.

This major provides a wide variety of opportunities in manufacturing, wholesaling, retailing, market research, and advertising.  Minors in communications or English can both round out your degree and enhance your marketability following graduation.

For more about this undergraduate degree, click here