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Careers in Marketing
Because it affects both buying (what do
customers want?) and selling (how can we make our product or service appeal to
our customers?), marketing jobs come in many varieties. Below are some of
the career fields:
Advertising
Brand and Product Management
Business-to-Business Marketing
Customer Affairs
Direct Response Marketing
Distribution Channel/Logistics Management
Industrial Marketing
Interactive Marketing
International Marketing
Marketing Research
Marketing Science/Models and Systems Analysis
New Product Planning
Promotion Management
Public Relations
Purchasing
Retailing Management
Sales and Sales Management
Services Marketing
Honest work
"Marketing is the process of planning and
executing the conception, pricing, promotion and distribution of ideas, goods,
and services to create exchanges that satisfy individual and organizational
objectives."
 Responsibilities of the Marketer:
AMA's
Code of Ethics
Planning the Development of Experience
Think of yourself as a "company of one." Successful businesses,
including yours, must define a vision, goals, objectives, milestones and
"pebbles." Once you've defined where you're going, you can build
a game plan for getting there, and establish the markers that measure your
progress.
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Vision
A vision is the dream you want to achieve. It's your highest, most
general statement about where you're going and how you'll get there.
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Goals
Goals are things you want to achieve long term.
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Objectives, Milestones, Pebbles
Each of these are ways to organize the path to your goal into smaller and
smaller pieces, until the last bit might be week-to-week accomplishments
that move you toward your goal. These should be specific, hard target
items, easy to measure when successful.
From Cybercareers by M. Morris and P. Massie
For more professional and career strategies, click
here
Networking & Advanced Certification Opportunities through
Professional Organizations
. . .A sampling
Sales &
Marketing Executives Seattle
The American Marketing
Association - Puget Sound Chapter
The American
Marketing Association
Ad Council
American Association of
Advertising Agencies (A.A.A.A.)
International
Association of Business Communicators (IABC)
Public Relations Society of
America
The Direct Marketing
Association
Puget Sound Networking
Directory
Salary Information:
National salary Information is available on http://salary.com
or http://www.wageweb.com/,
and http://jobstar.org/index.htm
State of
Washington detailed salary information for
Washington at:
http://www.workforceexplorer.com/?PAGEID=67&SUBID=117
Occupational Outlook
Handbook
The Occupational Outlook Handbook by the US Dept of Labor, Bureau of Labor Statistics
is a nationally recognized source of career information. Search the site by job
title or keyword. Below is just a few of the pages under the keyword
"marketing."
Advertising,
Marketing, Promotions, Public Relations, and Sales Managers
Arts,
Design, Entertainment, Sports, and Media Occupations
Demonstrators,
Product Promoters, and Models
Economists
and Market and Survey Researchers
Management
and Public Relations Services
Printing
and Publishing
Public
Relations Specialists
Radio and
Television Broadcasting
Sales Worker
Supervisors
Top
Executives
To find out more about the duties and qualifications of specific jobs in
Marketing, Sales and Public Relations, go to The Seattle Times online classifieds and enter a search
for 'marketing.'
Their web site is: http://classifieds.nwsource.com/job/
For more information, it might be helpful to use a search engine such as www.google.com
and search on the keywords:
Careers in Marketing
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