Here are some suggested resources to skim for first night of class for Mgmt 574. We will discuss definitions and examples the first night that include:          

The Bottom Line, The Double Bottom Line, Triple Bottom Line, Sustainable Business, Socially Responsible Organizations, The Natural Step, and Social Enterprise as starters. Checking out Starbuck's website would be helpful to see how they handle the triple bottom line with its mission statement and an environmental mission statement. In addition we will cover the basics of how to do a Triple Bottom Line business plan for a for-profit or non-profit. Skimming some of the suggested materials below would give us a good common jumping off point on June 22. There will be nothing to hand in from this.

[PDF] http://www.socialent.org/pdfs/StrategicMarketing.pdf

http://www.northlandinst.org/sourcebook.cfm

[PDF] http://www.socialprofits.com/documents/SocialProfitsRoySoardsPortlandCascadiaturnaround.pdf

[PDF] http://www.socialprofits.com/documents/SocialEntrepreneursIHaveKnown.pdf

http://pages.zdnet.com/marklp/news_events_articles.html

[PDF] 1 Community and Social Enterprise: What Role for Government ...

[PDF] Taking

http://e-magnify.com/resources_viewarticle.asp?ID=540

[PDF] http://www.sbaer.uca.edu/research/usasbe/2004/pdf/12.pdf

[PDF] http://www.redf.org/download/other/REDF_If_the_Shoe_Fits_FINAL.pdf

http://www.virtueventures.com/setypology/semg.aspx

http://seattle.bizjournals.com/seattle/stories/2004/05/24/focus22.html

http://www.sereporter.com/article.php?a=284

http://www.sereporter.com/article.php?a=197

[PDF] http://www.se-alliance.org/better_understanding.pdf 

There is lots of good material on  www.socialenterprisemagazine.org as well.

Happy reading.