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 Special Topics Courses 591
Winter 2009
Special Topics courses allow Albers the flexibility to connect our students
to real-world experiences and current topics.
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3-Credit Classes
| MGMT 591-01 |
Competing With and Within China |
David Reid |
This
course is geared to students who want to learn about
the reality of China as a business opportunity as
well as a threat together with China’s state of
market development. Competing With and Within China
is both a lecture and case-based course. China is
changing almost by the day so we will rely heavily
on contemporary readings as well as some recent
research-based texts and other highly readable
material. Outside contributors currently building
businesses in China will be invited to share their
perspectives.
The analysis and discussion of
different environmental, industry and company situations is the primary class
activity. Your preparation of the cases and participation in the discussions
will be critical to your learning and the success of the class as a whole.
(No Prerequisites)
Meets: Tuesdays in Seattle, 6:00
- 8:40
pm
Student
teams will work on a project basis with new ventures
and existing businesses needing growth, helping them
develop strategic solutions confronting their
business. Projects will range in nature from
marketing to finance to business plan development.
The intent of this class is to be an integrative
experience, helping the student apply the
principles, concepts, and skills learned in prior
classes to actual business situations. (No
Prerequisites)
Meets: Wednesdays in Seattle, 6:00
- 8:40
pm
Marketing
Metrics is about what to measure and how to measure,
when assessing the effects of marketing tactics.
Evaluation and control are essential strategic
marketing processes; and the basis of evaluation and
control is measurement. We will examine such
questions as
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How to measure customer
satisfaction and brand attitudes?
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How much will sales have to
increase to justify expanding the sales force?
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What will be the effect on total
firm profit from eliminating the poorest performing customers?
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What is the lifetime value of a
customer?
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How will a price cut affect sales?
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How can conjoint analysis be used
to evaluate new product concepts?
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What are the long term effects of
sales promotions?
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What are the effects of
advertising?
The course will include use of an
on-line survey tool as part of a project to measure brand attitude and
satisfaction. The course will develop and rely upon strong quantitative and
analytical thinking skills. (prereq: MKTG 517)
Meets: Mondays in Bellevue, 5:30
- 8:10
pm
Background
Business cannot succeed if society fails. Society
has faced extinction before, but unlike war or
pandemic disease, climate change is amorphous; there
is no 'us' to fight 'them'. What's more, by the time
a majority of the world acknowledges that climate
change is happening, it will be too late to avoid
the more severe and disruptive consequences
predicted by climatologists. This is why business
must solve the problem. Global businesses are the
only entities that span cultures, governments,
religions, and continents, and thus have the ability
to influence how the world looks at the challenge.
Course Objectives
Students will be exposed to the concept of Sustainability, as defined
byWashington State Department of Ecology: Meeting the needs of the present
without compromising the ability of future generations to meet their own needs,
and how it relates to business. They will explore how innovation, competitive
advantage, marketing, and decision analysis can be used to create and
communicate a profitable sustainability strategy for business. (prereq: MBA
517)
Meets: Wednesdays in Seattle, 5:30
- 9:00
pm
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