|
Customized Seminars
To support the efforts of local
businesses in the critical areas of
strategic planning, problem solving and
education or training, particularly as
concerns a company’s international business
interests, this EDGE activity focuses on the
particular needs of an individual company by
preparing and presenting targeted,
customized seminars.
These seminars offer an effective means
for business firms to tap the extensive
research, informational, analytical and
educational resources available at the
Albers school, and to gain the tools and
information essential for targeting the
challenges of today’s global marketplace.
Seminars are held at a company’s offices
to assure confidentiality, convenient
scheduling and optimum company
participation. The participating company
schedules the program, selects the agenda,
and raises any questions or problems it may
be facing. Students perform the research
required and assist faculty in presenting
the material.
Pre-seminar discussions serve to identify
and focus on areas of interest and need, set
the agenda and establish the format.
Seminars may be global in nature or directed
toward a particular region or country. The
format will typically be one full day or two
consecutive half days.
Each seminar is tailored to the specific
needs and questions of the participating
firm. Examples of agenda items that might be
addressed include:
- International Marketing and
Research, including: Market definition
and evaluation, promotional strategies,
pricing policies and product adaptation.
- Intercultural Communications,
including: Cultural concepts,
international negotiations, human
resource management, protocol and
business formalities.
- Global Management and Strategy,
including: Operational efficiencies,
education and training, best practices,
quality control and performance
analysis/improvement.
- International Trade, including:
Distribution systems, transportation and
logistics, payments and collections and
trade operations (documentation,
insurance, etc.), and global supply
chain management.
- Legal and Financial Issues,
including: Legal systems, intellectual
property protection, dispute resolution,
foreign exchange practices, taxation and
accounting.
|
