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Global Research Service
A company’s success in the global market
place depends on (1) a quality product or
service, (2) an organizational commitment of
time and financial resources, and (3) the
knowledge that allows a company to recognize
opportunities and target its marketing and
other efforts effectively.
At a time when information is as
important as it is abundant, this EDGE
service is designed for the business that
needs quick answers to specific questions.
Topics could include market trends, trade
restrictions, export regulations,
distribution channels and other
international issues such as:
- Political risks and Investment
Climate
- Business Practices
- Cultural Awareness and Understanding
- Information Sources
Utilizing the far-reaching resources of
the Albers school, the Seattle University
library system, the expertise of faculty and
the dedication of students, the Global
Research Service (GRS) was initiated to
provide companies with the information and
guidance they may need in order to make
informed decisions about global business
activities.
The GRS can be used as an informational
starting point for investigating foreign
market opportunities, solving a particular
international problem or for the answer to a
sudden, unexpected question. After
discussing the issue with the company, EDGE
assigns a student to perform the necessary
research and a faculty member with expertise
in the area under consideration (marketing,
finance, organization, etc.) to supervise
the effort.
When the results are in, this project
team schedules a private, informal meeting
with the company to discuss the findings,
answer questions, provide recommendations for
optimal use of the information and suggest
further steps that could be taken. The GRS
is designed for rapid response to pressing
issues. Our goal is to complete the process
within 10 working days. |