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Albers School of Business and Economics

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Entrepreneurship Center

The Harriet Stephenson 2009 Business Plan Competition

What is Seattle University's Business Plan Competition and why participate?
Cash Awards
Who can participate?
How is Seattle University’s Business Plan Competition Organized?
Business Plan Competition Rules & Eligibility
Confidentiality
Seattle University Business Plan Competition Dates to Remember
Business Plan Competition Upcoming Training Events
Definitions
Resources

What is Seattle University's Business Plan Competition and why participate?

Seattle University’s 11th annual Business Plan Competition is designed to help students and alumni in launching new business ventures:

  • For-profit Businesses
  • Not-for-Profit Businesses
  • Corporate Entrepreneurship
  • Social Enterprise

Students and alumni are encouraged to participate in the competition, which includes submitting a business plan, participating in our tradeshow, and pitching their idea to a panel of judges. As part of this experience, participants will enhance their Seattle University learning experience, gain feedback on ideas, develop networks, be encouraged to participate in the UW’s northwest invitational business plan competition, and expose their ideas to potential investors.

Are there cash awards?

Yes. The Grand Prize winner will walk away with $10,000! Please see below for all award categories and prizes.

Final Round
$10,000 Grand Prize
$2,500 Runner-up Prize
$1,250 Prize for two remaining finalists

Other awards
$750 Sustainability/Triple Bottom Line Award
$750 Social Enterprise Award
$250 Community Choice Trade Show
Most Innovative Concept Award - 15 hours with a patent attorney to draft a patent application

*These awards will go to whichever two tracks do not receive the Grand Prize. For example, if the Grand Prize is awarded to an undergraduate track participant, Track Prizes will be awarded to the best submissions of the graduate track and the alumni track. These prizes ensure that a prize is awarded to participants of all three tracks. While we aim to have 4 teams in the final presentation round, there may not be a representative team from each track, in which case no final prize money would be given away to that track.

Note: While not expected, please note that cash prizes and prize categories are subject to change and will not be confirmed until Winter term 2009.

Who can participate?

Any enrolled Seattle University students or Seattle University alumni can participate in the competition (see Rules & Eligibility for details). A team participating in the competition can consist of one or more contestants and can include non-students or alumni. However, there must be at least one student or alumnus on each team.

How is Seattle University’s Business Plan Competition Organized?

There are three major parts to the competition:

  1. The Screening Round is the initial review of business plans that determines which teams will be moving ahead to the Trade Show/Elevator Pitch Round. Approximately 15-25 teams are chosen to progress to the next round. Email Kimberly Eshelman at eshelmak@seattleu.edu to receive an example of a business plan.
     
  2. The Trade Show/Elevator Pitch Round is divided into two distinct parts:

    Part 1: The Trade Show is a giant fair where teams have a space in the Student Center to set up a display and present their business idea. You may have a total of four members of your team, including the student/alumni member, working your booth. Teams are scored by two constituents:

    1. Trade Show judges. Trade Show judges are pre-selected judges chosen by the Entrepreneurship Center who visit the booths and select a minimum of three teams they feel have the best business idea and presentation.
    2. Community Choice judges. Community Choice judges consist of fellow students, friends, and other members of the community who visit the displays and then vote on their favorite business ideas and presentations. They may vote for one to five business ideas and presentations.

    Part 2: The Elevator Pitch Round consists of a three minute pitch of the team’s business plan, presented by the active SU student or SU alumnus, in front of a panel of judges. Two minutes are also given for a question and answer session. During the Trade Show, each team will have one member (student or alumni) guided to Room 210 to give their 3-minute Elevator Pitch. While absent from the Trade Show giving your Elevator Pitch, be sure to have a back-up person manning your Trade Show booth. If you are the only person on your team, it is possible to engage up to two other non-team individuals to help with the booth and make presentations to Trade Show and Community Choice judges.

    The combined results of the Trade Show scores, given by the Community Choice judges and the official Trade Show judges, as well as the scores from the Elevator Pitch Round and Screening Round, will narrow the field down to the final teams that will continue to the Final Presentation Round.
     

  3. The Final Presentation Round is where the final teams present their complete business plan to a small panel of judges.

    Normally, four teams will proceed to the Final Presentation round. The Final Presentations focus on the complete business plan where teams present their plans to a small group of judges and field questions. Presentations are open to investors, Seattle University faculty, staff, alumni, students and Seattle University friends. Teams will give a maximum 15-minute presentation followed by 15 minutes of questions and answers. The judges will meet after the presentations to make final award decisions. Winners will not be announced until the Awards Reception. The presenters will receive feedback and mentoring from the judges in written form within a week after their presentations.

Business Plan Competition Rules & Eligibility

Teams must comply with the following criteria to be eligible for the competition. Please read carefully! (NOTE: We have done our best to align our rules with the UW 2009 Business Plan Competition rules so contestants can participate in both competitions with the same material. However, please be aware there may be slight differences. See bottom of page for details).

1. The Seattle University Business Plan Competition is limited to teams that include active SU students or alumni as defined below:

• Seattle University students enrolled either full-time or part-time in degree programs during one or more of the following academic periods: Summer 2008, Fall 2008, Winter 2009, or Spring 2009 at Seattle University.
• Seattle University alumni who have graduated from SU prior to the Summer 2007 academic period.

2. Non-student business professionals are allowed as team members, but there must be a Seattle University student or alumni on the team.

3. The business plan must be developed during the student’s attendance at Seattle University. If the team is led by an alumnus or alumna, a current business plan must be entered in the competition.

4. Students working with outside entrepreneurs with existing businesses must create an original business plan. Business plans can either propose or describe a startup venture or an internal venture for an existing company or nonprofit.

5. Total company revenues cannot exceed $500K (for existing businesses without a business plan).

6. In the Trade Show Round, no more than four team members including both students/alumni and non-students may present their business concept to the judges at their booth.

7. In the final presentation round of the competition, only students or alumni will present.

8. The Director of the Entrepreneurship Center reserves the right to make the final determination of the appropriateness of submitted business ventures. Not all prizes may be awarded depending on the quality of submissions.

Note: University of Washington 2009 Business Plan Competition has the additional qualifications:

1. Students must have an ownership stake in the business or the potential for equity or employment.

2. Only student team members are eligible to win prize money. No payments will be made to non-students.

3. Alumni are not allowed to participate as the key member of the team. Each team must have a current student.

4. There may be different judging criteria for business plans between UW and SU.

Confidentiality

The Seattle University Business Plan Competition considers all submitted business plans as confidential and treats all team matters accordingly. But, due to the nature of the event, we cannot guarantee complete confidentiality for proprietary matters. Seattle University, The Entrepreneurship Center, the Albers School of Business and Economics, and the organizers of the competition are not responsible for any proprietary information and/or intellectual property included in a submitted business plan.

Ultimately, protection of sensitive materials such as intellectual property, copyright, or patent confidentiality is the sole responsibility of the individual or team participating in the competition. Non-Disclosure Agreements will not be signed by judges, mentors or any SU staff associated with the business plan competition, so please do not ask.

Seattle University Business Plan Competition Dates to Remember

February 3, 2009
Intent to Enter Due by 12:00pm
The Intent to Enter form will be available on the Business Plan Competition ANGEL page.

February 24, 2009
Executive Summary (5-7 pages) due by e-mail to eshelmak@seattleu.edu.
While the executive summary will not be judged, it is your official submission to the Business Plan Competition.

March 24, 2009
The Screening Round begins. Complete business plan (12-15 pages with additional 3-5 pages for appendix allowed) due by e-mail to eshelmak@seattleu.edu.

The complete business plan will be reviewed by a panel of judges and will determine whether you will continue on to the Trade Show/Elevator Pitch Round.

March 31, 2009
Judge's critiques of complete business plans returned.
These critiques will be returned to you electronically. Confirmation of participation in Trade Show/Elevator Pitch Round is required at this time if your team is moving ahead.
Results will be posted by April 2nd.

April 7, 2009
Electronic copy of a one-page business summary due (must be submitted to eshelmak@seattleu.edu by 12:00p.m.)

See UW template for a business summary example (called ‘Executive Summary’ on the UW website); however in mission statement for Seattle University competition, be sure to include the values driving the organization. http://bschool.washington.edu/cie/PDF/Thermopeutics_Executive_Summary.pdf

April 15, 2009
Trade Show
11am-2pm at Student Center 160. The Trade Show is open to the Seattle University community. Set-up can begin at 10:00 am.

April 15, 2009
Elevator Pitch Round
11am-2pm at Student Center 210

April 17, 2009
Notification to Trade Show/Elevator Pitch Round participants of who will be going on to the finals.

May 5, 2009
Deadline to submit complete revised business plan (12-15 pages with up to 5 additional pages for appendix allowed).
Submit electronic copy as attachment due to eshelmak@seattleu.edu by 12:00 p.m.

May 13, 2009
Final Presentations
3:00 p.m. to 6:00 p.m.
Wyckoff Auditorium (ENGR 200)

May 14, 2009
Recognition/Awards/Thank you Reception
4:30pm-6:00pm Casey Atrium
We will be announcing the business plan competition final awards at this reception. This is also a great time to get feedback from the judges!

Business Plan Competition Upcoming Training Events

Mid-January, 2009
The Entrepreneurship Center will present several Business Plan Competition Information Sessions. Dates and times will be announced.

January/February
The Entrepreneurship Center will present topical seminars focused on finance, marketing, business plan development, elevator pitch development, and legal issues. In addition, contestants will have the opportunity to meet with attorneys regarding copyrights, patents and other legal issues. Dates and times will be announced.

Week of April 7, 2009
A training session will be held for teams progressing to the Trade Show/Elevator Pitch Round. Date and time will be announced.

Week of April 28, 2009
A training session will be held for teams progressing to the Final Presentation Round. Date and time will be announced.

Definitions

Social Enterprise: A for-profit or nonprofit, which has a "double bottom line". It has at least two major outcomes measurements, one for profit or income generated and the other a delivery of social good. A nonprofit social enterprise, that is an organization with a nonprofit legal form, engages in revenue generating activities as a source of funding its social good. The process of delivering the services also contributes to achieving the goals of the nonprofit. "Social Enterprise" tends to not necessarily grapple with sustainability or broader social responsibility issues.

A Triple Bottom Line organization holds itself to measurements that not only involve turning a profit and doing social good, it commits itself to a sustainability model which measures the impact on people, profit, and planet. It is committed to not leaving the world worse off as a result of it having done business--not depleting resources, people, or the environment--making those aspects better off if possible. It makes very clear that it must make "profit" in order to effectively deliver on its mission in the long run.
An example of a Triple Bottom Line organization is Starbucks which clearly states the three areas in its mission statement. www.starbucks.com/aboutus/environment.asp

A Corporate Entrepreneur venture is a business within a business. It is a new venture that will be its own profit center within an existing organization. A corporate entrepreneur venture can be for profit or non-profit. An example would be Boeing starting a surf boarding manufacturing operation using one of the materials it has developed previously for building airplanes.

Resources

A Business Plan Competition ANGEL page will be announced shortly, which will contain all the necessary forms for registration, examples, tips and other important information regarding the SU Business Plan Competition. Stay tuned! In the meantime, please direct any questions to Kimberly Eshelman at eshelmak@seattleu.edu.

Also, be sure to check out the University of Washington’s Business Plan Competition resources at: http://foster.washington.edu/cie/vc.shtml

Visit UW’s Business Plan Competition website: http://bschool.washington.edu/cie/bpc/schedule.shtml

 

 



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