Carl Obermiller, PhD

Professor
Chair, Dept of Marketing

PhD, Marketing, Ohio State University
BA, English, Purdue University

Phone: 206.296.5746

Office: Pigott 502

Email: carlo@seattleu.edu

Department: Marketing

Web Address:  http://fac-staff.seattleu.edu/carlo

Teaching Areas: Marketing, MBA-Master of Business Administration

In the News:

Carl Obermiller's article, co-authored with Chauncey Burke, "Aboca S.S. Perfecting a 700 Year Tradition of Botanical Remedies," has been accepted for publication in the Journal of International Academy of Case Studies.

Carl Obermiller's article, ”Ad Skepticism: The Consequences of Disbelief, Journal of Advertising,” co-authored with Eric Spangenberg and Doug MacLachlan, was published in the Journal of Advertising, 2005 Fall Vol. 34, No. 3

Carl Obermiller's article, “Conveying Product Development Concepts: The Payloads 9.8 Mars Lander Exercise,” with Karen Brown and Tom Schmidt, will be published in Decision Sciences Journal of Innovative Education, 2006 Fall.

Carl Obermiller was quoted in the Seattle P-I, "Super Bowl advertisers are taking no chances," published on February 4, 2005.

October reprints the Sept. 26 Seattle Times story, "Consumers juggle expenses to indulge in luxe life."

The Holland Sentinel 
The Tennessean 
Belleville News Democrat
Middle East North Africa Financial Network
 

Carl Obermiller was quoted in the Seattle Times, "Consumers juggle expenses to indulge in luxe life," published on September 26, 2004.

Carl Obermiller and Steve Brilling were featured in an article in the Post-Intelligencer, “Read this and attain your goals, NOW!,” published on August 12, 2004.

Carl Obermiller's article, co-authored with Peter Raven, and Pat Fleenor, “Is the Marketing Concept a Viable Metaphor for Teaching Marketing (Or Anything Else)?” has been accepted for publication in the Marketing Education Review.

Carl Obermiller and Chauncey Burke's case study, “Rebound Sports Technology,” has been published in the Journal of the International Academy for Case Studies, 2003, Vol. 9, No. 5, pp. 89-102.

Carl Obermiller's article, “Brand Loyalty Measurement Made Easy: A Preference-Behavior Model” was published in the Spring/Summer, 2002 edition of the Journal of Small Business Strategy. 

Carl Obermiller's article, “Consumer Response to a Firm’s Endorser (Dis)Association Decisions” has been published in the Journal of Advertising, 2002 Winter, Vol. 31, No. 4.