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Areas of Responsibility - Job Description:
Consultant
Areas of Expertise - Employment History:
Sally McKenzie is
a retail and online industry veteran with over
20 years of leadership success spanning brick &
mortar, catalog and e-commerce channels. Her
extensive experience covers merchandising,
marketing, product development, web site
operations and strategic planning functions.
After beginning her career as a merchandise
buyer for several brick and mortar retailers,
Sally built an extensive 12 year career at Eddie
Bauer, serving last as the company’s Vice
President of E-commerce. In this role, she was
responsible for the strategic direction, growth
initiatives and all operational aspects of Eddie
Bauer's industry leading apparel web site.
During her tenure, she was twice honored with
the company’s “Best of Bauer” award for
innovation and profitable performance.
She then moved to the social networking space at
Classmates.com , first serving as Vice President
of Merchandising for New Business, then moving
to Senior Vice President, Marketing and
Strategic Planning, where she was responsible
for brand positioning, customer acquisition and
retention, customer care, and site design.
Following Classmates, Sally moved to Expedia,
where she first served at Sr. Vice President of
Merchandising and Retail Operations, and later
as Sr. Vice President and General Manager of
Expedia.com, with P&L accountability for the
company’s $9 billion online business.
Education - Personal History:
Sally holds a
Bachelor of Arts degree from Washington College
in Chestertown Maryland and has served on
advisory boards for Shop.org, Digitrends
Magazine, The University of Washington
E-Business Consortium and Internet Retailer
Magazine.
Civic Organization Memberships or Professional Affiliations:
In addition to her
consulting work, Sally currently serves on the
Board of Directors for Local Marketers, a
Seattle based startup focused on local search
marketing, and on the Advisory Boards of
RealSelf.com, a Seattle based online community
site focused on anti-aging information for women
over 40, and Swallowtail, a Seattle based
startup focused on content management solutions
for online retailers.
She is a volunteer at the Humane Society for
Seattle/King County, and serves of the board of
directors for Jewish Family Service of Seattle.
When and Where do you hold meetings with students?
I live near Seattle U. and can meet any
day/time that is convenient for the students.
Mentor
since Fall 2007
Will mentor graduate
students |
