Rex S. Toh, PhD

Professor
Marketing Program Director
Inaugural Recipient, Genevieve Albers Professorship, 2004-2006

PhD, Logistics/Marketing, University of Minnesota
MS, Business Administration, University of Minnesota
BEcon, University of Malaya

Phone: 206.296.6007

Office: Pigott 420

Email: rextoh@seattleu.edu

Department: Marketing

Web Address: http://fac-staff.seattleu.edu/rextoh/web

Teaching Areas: Marketing, Statistics, MBA-Master of Business Administration

Syllabus for:

MBA 500 Introduction to Business Statistics - Fall 2008
MBA 508 Marketing Principles - Spring 2008
MKTG 350  Introduction to Marketing - Fall 2008
MKTG 356 Transportation and Logistics - Fall 2007
MKTG 451 Marketing Research - Winter 2007
MKTG 552 Marketing Research - Fall 2007
MKTG 554 Topics in International Marketing - Winter 1998

In the News:

Rex Toh was quoted in a Seattle Times article on July 12, 2005, "Car-sharing rival plans to head west," addressing the expansion of Zipcar into the Seattle market. Zipcar is a rival to Flexcar. Rex was aptly described as a transportation specialist at the Albers School.

Rex Tohs article co-authored with Habibullah Khan and Lynette Goh, Japanese Demand for Tourism in Singapore: A Co-integration Approach, has been accepted for publication in the Tourism Analysis.

Rex Toh's article co-authored with Fred DeKay and Gail Lasprogata, "Attrition Clauses: Outstanding Issues and Recommendation for Meeting Planners," has been published in the International Journal of Hospitality Management, 2005. 

Rex Toh, professor of marketing, Teresa Ling, assistant dean of Albers, and Mary Jean Rivers, associate professor of economics, had their article titled Room Occupancies: Cruise Lines Out Do the Hotels, published in the International Journal of Hospitality Management, 2005

Rex Toh's article co-authored with Habibullah Khan and Lyndon Chua, "Tourism and Trade: Cointegration and Granger Causility Tests," has been accepted for publication by the Journal of Travel Research.

Rex Toh's article co-authored with Barbara Yates and Fred DeKay, Independent Meeting Planners: Roles, Compensation, and Potential Conflicts, has been accepted for publication in the Cornell Hotel and Restaurant Administration Quarterly.

Rex Toh's article, co-authored with Michael Hu and Kyu Lee, "Empirical Tests on Regressive Estimations: Implications on Surveys and Diaries," was published in Psychological Reports, 2004.

Rex Toh's article, co-authored with Habibullah Khan and Sukma Erawan, entitled Bomb Blast in Bali: Impact on Tourism, was published in Tourism Analysis, 2004

Rex Toh's article, co-authored with C. Patrick Fleenor and David Arnesen, entitled Student Study Tours: Impact on Tourism, was published in Tourism Analysis, 2003

Rex Toh's article, co-authored with Michael Hu and Eunkyu Lee, "Respondent Non-Cooperation in Surveys and Diaries: An Analysis of Item Non-Response and Panel Attrition," was published in the International Journal of Market Research, 2004.

Rex Toh's article, Non-Performance Penalties in the Hotel Industry, co-authored with Barb Yates and Fred Dekay was published in the International Journal of Hospitality Management, 2004.

Rex Toh's article, "Road Congestion Pricing in Singapore: 1975-2003," co-authored with Phang Sock Yong, was published in the Transportation Journal, 2004.

Rex has been appointed to serve on the Editorial Board of the Cornell HRA Quarterly in 2004.

Rex Toh's article, co-authored with Subin Im and Michael Hu, "Exploring the Dimensionality of the Originality Subscale of the Kirton-Innovation Inventory," was published in Psychological Reports, 2003 Dec.

Rex Toh's article, Two Stage Shift Share Analyses of Tourism Arrivals and Arrivals by Purpose of Visit: The Singapore Experience, co-authored with Habibullah Khan and Lay-Ling Lim, was published in the Journal of Travel Research, 2004.

Rex Toh's article, "The Travel Balance Approach and Contributing Factors to Tourism Rejuvenation in Australia and New Zealand," co-authored with Christine Lim and Juergen Gnoth, was published in the Journal of Hospitality and Tourism, 2003.

Rex Toh and Peter Raven had their article, Perishable Asset Revenue Management: Integrated Internet Marketing Strategies for the Airlines, published in the Transportation Journal, 2003.

The article "Competitors are Eager toTake on UAL's Business, featuring Rex Toh appeared in the Tacoma News Tribune, Tuesday, December 10, 2002.

Rex Toh authored An Empirical Validation of the Travel Balance Approach as an Alternative to the Tourism Area Life Cycle, which was published in Tourism Analysis, 2003. The paper was co-authored with Habibullah Khan and Irene Siew-Leng Yap.

Rex Toh and Fred DeKay will have their article, "Hotel Room Inventory Management: An Overbooking Model," published in the August edition of  the Cornell HRA Quarterly.

Rex Toh has been appointed to the Editorial Board of Tourism Analysis. Congratulations to Rex for this recognition of his expertise in the study of the tourism industry.

Rex Toh was awarded a 2002 ASBE summer research grant for "Behavioral Regression Toward the Mean in Consumer Dietary Panels."