Social Media: Changing the Landscape for Nonprofit Communications

Presenter: Zan McColloch-Lussier, Director of Marketing & Community Engagement at Food Lifeline
Date: Friday, February 22, 8am to 12pm
Location: Seattle University, Student Center Room 160 

 REGISTER HERE 

The advent of tools like Facebook, Twitter, and blogs is rapidly changing how nonprofits communicate with and engage their supporters and communities. Many organizations began using these tools without a full understanding of what makes them unique or how to use them to their full potential. Various nonprofits are struggling with how to protect the organization’s brand, while empowering staff to use these channels.

This workshop will discuss what’s possible now with social media tools, what your organization needs to do from a policy and training level, and share best practices for efficiently and effectively using social media to further your mission.

The seminar will include many relevant and replicable examples from nonprofits, and allow plenty of time to have your questions answered. Participants will leave with new ideas on how to use social media to further your organization’s mission, along with practical resources, and tactics you can implement right away.

This workshop is useful for senior nonprofit leadership who want to understand how social media is disrupting and providing new opportunities for their organization. It will also be particularly helpful for Directors of Communications or Development who are responsible for creating and sharing content for their nonprofit.

•    Understand how social media is different from traditional communication tools and how your nonprofit can use it to its fullest abilities.

•    Learn how to navigate personal and professional boundaries while sharing your nonprofit’s stories.

•    Discuss best practices for optimizing your time and content on social media.

Instructor Bio:  Zan McColloch-Lussier (@zanarama) is the Director of Marketing & Community Engagement at Food Lifeline. He also advises nonprofits and foundations on adapting to what's possible and amplify their missions by combining effective communication practices with social media and technology. 

Zan founded Mixtape Communications after 20+ years in the philanthropic sector. His clients include Community Voice Mail, Pride Foundation, Philanthropy Northwest and the Alzheimer's Association of Western Washington.  He’s also the co-author of the Social Media Road Map.

Zan earned his Bachelor of Arts degree in Nonprofit Management & Civil Rights from The Evergreen State College and a Certificate in Fundraising Management from the University of Washington.  

He also taught nonprofit communications at the University of Washington's Evans School.

Read his blog at www.MixtapeCommunications.com, which is full of tips, resources and ideas on social media & best practices for communicating in a digital world (along with the world famous Free Tool Friday). He has never posted about his lunch on Twitter, so you’re safe to follow him there at @zanarama.

SEMINAR FEE:
General Public: $75 (per seminar)
SU Student/Alumni/Employee: $50 (per seminar)
Three or more: $50 each
Price includes a light breakfast. All proceeds benefit the MPA/MNPL scholarship fund.  

Cancellation Policy:  All cancellation requests must be received 72 hours prior to the start of the seminar to receive a full refund. Late cancellations will receive no refund.