Branding, Messaging, and Impact

Presenter: Erica Mills, Claxon Marketing, Lecturer, Evans School of Public Affairs, University of Washington
Date: Friday, January 25, 8am to 12pm
Location: Seattle University, Casey Building, 5th Floor Commons

REGISTER HERE   

Branding means a lot of things to a lot people. Descriptions range from ‘your logo’ to ‘everything about your organization.'

Here’s what we do know: a well-defined brand can increase your impact. We also know that good messaging is critical to a healthy brand.

This four hour interactive workshop will answer these questions:

•    What is a "brand" and what is “branding?"
•    Why is your organization's "brand" important?
•    How does the branding process work in the public and nonprofit sectors?
•    What role does messaging play in brand development?
•    How can you develop an organizational message that engages, inspires, and informs?

This will be a fast-paced, results-focused workshop. You will take away ideas you can put to use as soon as you get back to your office.

Instructor Bio:  Erica Mills heads up Claxon, a company on a mission to help those doing good get noticed. Erica is a nationally recognized expert on mission-driven messaging and marketing strategy. She is also a faculty member of the Evans School of Public Affairs at the University of Washington.

Some of her clients include Bellingham Food Bank, Bill & Melinda Gates Foundation, Groundwire, Group Health Foundation, The Mountaineers, PATH, Powerful Schools, and WithinReach.

Erica is the creator of the 1, 2, 3 Marketing Tree, a tool that makes mission-driven marketing simple and effective. She has also developed a fool-proof process for creating messaging that inspires action and engagement.

SEMINAR FEE:
General Public: $75 (per seminar)
SU Student/Alumni/Employee: $50 (per seminar)
Three or more: $50 each
Price includes a light breakfast. All proceeds benefit the MPA/MNPL scholarship fund.  

Cancellation Policy:  All cancellation requests must be received 72 hours prior to the start of the seminar to receive a full refund. Late cancellations will receive no refund.