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The MSAL program is truly exciting as the sport management coursework is focused on providing students with a solid theoretical foundation in many content areas and in assisting students to become critical thinkers who can apply theory to practical portfolio-based assignments.
Most courses include real-world experience and projects that require the student to investigate a problem and attempt to solve it by "thinking outside the box." For example, students in the sport consumer behavior class identify a problem for a sport organization, research that issue, collect and analyze data, and then provide the sport organization with recommendations on how to increase consumption of the sport product.
Students in the event management class have presented the Seattle Sports Commission with ideas on how to add a new competitive event to be hosted in the city. The sport marketing class enables students to design a marketing plan that will increase awareness and ROI for a sport organization; and the sport sponsorship class requires developing a sponsorship proposal for a professional franchise.
We offer two degrees. The first is a Masters in Sport Administration and Leadership (MSAL) and the second is a joint degree with the Law School (JD/MSAL).
The MSAL curriculum consists of a set of 4 core courses and a capstone project that are required (15 credits). The remaining 30 credits may be taken from the list of electives and/or courses from other programs. At least 15 elective credits must come from the MSAL list.
There are two areas of emphasis
that can be used as guides for students who wish to emphasize either leadership/management or branding/marketing. However, students may choose any classes as needed, being cognizant of prerequisites.
The 45-credit program may be completed in two years by taking 7-8 classes per year across the four quarters.
Internships are elective, but are highly recommended for those who have no experience in the field of sport. Internships may be taken at any time, but the student is typically required to show some educational or professional experience in the content before the internship will be allowed.
A total of 3 credits of capstone (SADL 589 or SADL 590) are required. Registration in SADL 589 or SADL 590 is required during the quarter specified in the timeline for each particular colloquium option.
With permission, students may transfer up to 9 credits from another educational institution.
The pedagogy for the 45-credit degree will be learner-centered, with an emphasis on collaborative learning in small groups.
15 credits, including:
Choose one: 3 Credits
Choose 30 credits of electives. An area of emphasis in Leadership in Sport or Branding in Sport may be chosen by selecting from the specific courses noted below - 30 Credits
Leadership in Sport suggested courses include: SADL 505, 508, 510, 511, 515, 595 (Management Internship):
Branding in Sport suggested courses include: SADL 506, 507, 508, 511, 514, 516, 595 (Marketing Internship)
A maximum of 15 credits from other graduate programs may apply with advisor approval.
Minimum required for the degree: 45 credits.
The Six W's: Work Will Win When Wishing Won't.