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MSAL Graduate Program Coordinator, ProfessorCenter for the Study of Sport and Exercise
Dr. Galen Trail joined the faculty at Seattle University in the fall of 2008 as an Associate Professor and the MSAL Program Coordinator. He was on the sport management faculty at The Ohio State University, the University of Florida, and Iowa State University over the previous 11 years. He has taught classes in sport consumer behavior, sport marketing, media and branding in sport, sport business/finance, sport management, legal aspects of sport, research methods and evaluation, among others.
Dr. Trail has worked as a consultant in the area of sport consumer behavior for professional teams such as the Arizona Diamondbacks, Philadelphia Phillies, Seattle Storm, Washington Stealth, and Baltimore Orioles. He has also consulted with the Champions Tour, the McDonalds LPGA classic, the Boeing Classic, and many NCAA Division I athletic departments (University of Florida, Iowa State, Ohio State, University of Texas, University of Delaware, among others).
His main area of research focuses on sport consumer behavior and he has published over 60 book chapters and articles in journals such as the Journal of Sport Management, Sport Management Review, International Journal of Sport Management and Marketing, International Journal of Sport Management, International Journal of Sport Communication, and Sport Marketing Quarterly. His latest book, Sport Consumer Behavior, written with Jeff James, was updated in 2012. Dr. Trail is on the editorial board or is a reviewer for nine different journals.
Dr. Trail earned his Ph.D. in Sport Management from Ohio State, his Master's in Physical Education from Whitworth College, and his Bachelor's in Psychology from the University of Puget Sound. He taught K-12 PE for 4 years at St. George's School in Spokane in the early 90's, where he also coached volleyball, basketball, and baseball. He also was a volunteer assistant coach for the Whitworth College women's basketball team for a year.
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