"Sports do not build character. They reveal it."
-Haywood Hale Broun

History of the MSAL Program at SU

 Sport Management as a discipline began to develop in the early 1980s when students began to become more interested in developing a background in the administrative areas of sport.  The growth of the Sports Industry prompted this as it is now in the top 20 of all businesses in this country.  Now it is developing internationally at a rapid rate also.

 The MSAL Program started at Seattle University in 2006. The program has graduated 66 students so far and has 88 currently in the program, with each new class adding 30 more in a cohort. Graduates are employed by sport organizations such as the Seattle Seahawks, Seattle Storm, Seattle Sounders, Seattle Mariners, Major League Soccer, Seattle University, University of Washington, Stanford University, Everett Silvertips, Tacoma Rainiers, Arizona Western University, Willamette University, and Montana State University.