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MPA Handbook 11-12
PUBM-568 Social Marketing
Exposes students to the application of traditional marketing principals and techniques to the challenges and rewards of influencing positive public behavior. Social marketing offers a revolutionary approach to solving a wide range of social problems. Social marketing offers a revolutionary approach to solving a wide range of social problems. Students learn the function of strategic, long range and tactical planning and develop the framework and tools to design a variety of planning models. Includes: how to motivate and manage stakeholder involvement with different planning initiatives, integrating learning organization and systems principles, creating vision, mission, values, and strategic thinking.
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