About
Using faculty in various schools within the university and numerous local sport industry professionals as adjunct instructors, Seattle University offers a Master in Sport Administration and Leadership (MSAL). The graduate degree prepares students for positions in the sports industry through a collaborative and nurturing learning environment suited for analyzing and resolving challenges in the business and culture of sport.
Sport Administration Careers
Sport administration is concerned with the successful leadership and management of numerous sport organizations. Graduates with such a degree will find a myriad of entry-level positions in sales (tickets, suites, ads, sponsorship), communications, business and event operations, finance and accounting, public and community relations, promotions and marketing, and media relations (television, radio, print, web). These positions serve as the first step in a career that can lead to jobs as directors, vice presidents, general managers, and even presidents and CEOs. While the field of sport administration is evolving rapidly and opportunistically, it is accompanied by a high degree of competitiveness for available positions.
Program
The Seattle University MSAL program familiarizes students with all aspects of the field and prepares students to be sport industry leaders in the following categories:
- Professional sports (league offices, player union offices, team offices);
- Olympic sports (national governing bodies);
- Intercollegiate sports (NCAA, university athletic departments);
- Interscholastic sports (state associations, high schools);
- Youth sports (civic and private agencies);
- Sport support services (sponsorship,merchandising, representation);
- Sport venues (facility management, event management); and
- Sport media services (broadcasting, film, halls of fame, museums).
