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  • Trail Focuses on Personal Values Associated with Fan Involvement in Sports

    December 21, 2011

    Professor Galen Trail, Director of the Master of Sport Administration and Leadership program, has published “The Influence of Personal Values and Goals on Cognitive and Behavioral Involvement in Sport” with Donghun Lee in the Journal of Sport Management (Vol. 25,593-605, 2011).

    In their article, the authors discussed the relationships among personal values, life goals, and individuals’ cognitive and behavioral involvement in sport. Their research explored the behavioral patterns that may influence fan loyalty to a team as measured by attendance, purchasing branded merchandise, and other variables.

    Trail, a prolific scholar, published seven articles in 2011. He received his Ph.D. from Ohio State University and has been a consultant for professional teams, including the Arizona Diamondbacks, Philadelphia Phillies, Seattle Storm, and Baltimore Orioles, and many NCAA Division I athletic departments. He joined the faculty in the College of Arts and Sciences in 2008. 

    The College of Arts and Sciences, the largest college in Seattle University, offers 33 undergraduate and 7 advanced degrees. The Master in Sport Administration and Leadership prepares students for leadership positions in the sports industry.

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