April 15, 2011
Sports teams in the Puget Sound area benefit from the
colloquium required of graduate students in the Master of Sport Administration and Leadership (MSAL) program. Students, working with program director Galen Trail, conduct market research and analyze data for team executives.
“Students recently completed market research for the Seattle
Sounders professional soccer team and have now begun work with Washington
Stealth, a new professional lacrosse team in Everett,” Trail said. “With SU’s
move to Division I men’s basketball, our students played an important role in
collecting and analyzing data for the Athletic Department throughout the
Trail pointed out that the MSAL curriculum provides students
with the essential research, analysis, and marketing skills demanded by top
management in sport administration. Components in the 2-year program also cover
legal issues, finance, operations, and consumer behavior.
“With so many teams right in our backyard, there’s no
shortage of opportunities for our students,” he said.
Trail, a prolific scholar, received his Ph.D. from The Ohio
State University, and joined the faculty in the College of Arts and Sciences in
2008. In addition to MSAL, the College offers a B.S. in Sport and Exercise Science.
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