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  • Trail Publishes on Sport Fans Purchasing Behavior

    January 3, 2011

    Seattle University Associate Professor Galen Trail published “Winning, Spectator Mood, and Unplanned Buying of Sport-team Licensed Apparel: A Dual Information Processing Perspective” in the December issue of the International Journal of Human Movement Science (issue 4, 2010). Co-authored with Professor Hyung-Il Kwon of Chung-Ang University, Seoul, Korea, the article presents research on the unplanned buying behavior of sport consumers when they experience positive or negative moods after they watch their teamplay.     

    Trail, the Coordinator of the Master of Sport Administration and Leadership program and a prolific scholar, received his Ph.D. from Ohio State University.  In 2008, he joined the faculty in the College of Arts and Sciences which offers 7 graduate and 33 undergraduate degrees.

       

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