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  • Shreffler Takes Top Honors at Sport Marketing Conference

    November 3, 2010

    Megan Shreffler, who earned her Master in Sport Administration and Leadership  (MSAL) in 2010, received the best student paper award at the annual Sport Marketing Association  conference in New Orleans. The Socialization of Chicagoans into Baseball Fandom examined why Chicago baseball fans choose to support either the White Sox or the Cubs and how the teams can best market to potential fans. The paper was written under the guidance of Professor Galen Trail , MSAL program director.

    After completing her undergraduate studies at Southern Illinois University, Shreffler taught high school and coached girls softball and basketball. A chance visit to Seattle led to a job with the Seattle Storm in customer relations and then to the College of Arts and Sciences for her master’s degree. She is currently pursuing a Ph.D. in sport management at the University of Minnesota.

    “I didn’t know I wanted to get back into the academic side of sport administration,” she said from Minneapolis.  “Professor Trail guided me along and recommended me to the University of Minnesota.  Winning that award last week was a great way to begin this new stage in my education.”

    The Master in Sport Administration and Leadership is one of seven advanced degrees  in the College of Arts and Sciences .

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