Megan Shreffler, who earned her Master in Sport Administration and Leadership (MSAL) in 2010, received the best
student paper award at the annual Sport Marketing Association conference in New
Orleans. The Socialization of Chicagoans into Baseball Fandom examined why Chicago baseball fans choose to
support either the White Sox or the Cubs and how the teams can best market to
potential fans. The paper was written under the guidance of Professor Galen Trail ,
MSAL program director.
completing her undergraduate studies at Southern Illinois University, Shreffler
taught high school and coached girls softball and basketball. A chance visit to
Seattle led to a job with the Seattle Storm in customer relations and then to the
College of Arts and Sciences for her master’s degree. She is currently pursuing
a Ph.D. in sport management at the University of Minnesota.
“I didn’t know I wanted to get back into the academic side of
sport administration,” she said from Minneapolis. “Professor Trail guided me along and
recommended me to the University of Minnesota.
Winning that award last week was a great way to begin this new stage in
The Master in Sport Administration and Leadership is one of seven
advanced degrees in the College of Arts and Sciences .
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