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  • Trail Presents at Sport Marketing Conference

    October 18, 2010

    Professor Galen Trail , Coordinator of the Master in Sport Administration and Leadership  program, is a featured presenter at the annual Sport Marketing Association conference, scheduled for October 26-29 in New Orleans.  Trail, a prolific scholar, will present on 1) the impact of a new college football program on spectator consumption behavior and identification with the university; 2) the socialization of people into being fans of the Chicago Cubs and Chicago White Sox; 3) the impact of motivators and constraints on attendance and revenue generation for college basketball teams, and 4) the effect of winning on licensed merchandise purchasing.   

    Trail received his Ph.D. from Ohio State and has been a consultant for professional teams, including the Arizona Diamondbacks, Philadelphia Phillies, Seattle Storm, and Baltimore Orioles, as well as for many NCAA Division I athletic departments. He recently published “Constraints and motivators: A new model to explain consumer behavior” in the Journal of Sport Management (with Y.K. Kim); The effects of service provider gender and rater gender on perceptions of service quality” in the International Journal of Sport Management (with M. Kim); and “LBNP tolerance analyzed retrospectively using a structural equation model” in Aviation, Space and Environmental Medicine (with J.P. Wallace and W.D. Franke). Trail joined the Seattle University  Arts and Sciences faculty in 2008.

    The Master in Sport Administration and Leadership, one of seven advanced degree programs in the College of Arts and Sciences,  prepares students for leadership positions in the sports industry

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